Sharing Online Content is Another Way to Communicate Your Expertise

Sharing Online Content is Another Way to Communicate Your Expertise

The internet presents an array of methods for professionals to express opinions and showcase expertise - blogging, articles, Tweets, Google+ posts, and many more. Publishing your own online content is a great way to get yourself notice while improving your website's SEO. But your online communications and social media strategist should also recommend the benefits […]

Social Media Principle 2 . Behaviours That Sway Purchase

Social Media Principle 2 . Behaviours That Sway Purchase


Businesses must understand the people's social agenda by looking at the social action behaviours that sway purchase.In the age of the shareholder, the agenda of businesses has been orientated around generating maximum profit and consequently, they have focused on engendering behaviour that is centred on the usage and/or consumption of their products and services. Revenue created from these actions will usually benefit the business, the share price and the shareholders.However, this agenda can fundamentally clash with the social agenda of real people, which centres' on actions, behaviours and new and old technologies that allow them to share, connect, interact, learn, love, have fun and enjoy new experiences with each other.AFor businesses to operate effectively in this new age of communication, it's fundamental for them to adopt an approach that hinges on understanding the social agenda of real people.

They must get amongst the people who use their products and/or services, not strictly to look at the purchasing behaviour, but to look at the social actions or the behaviours that may influence purchase. Inherent in this is a study of the new ways that people connect, socialize, interact and communicate with each other.Although businesses will never achieve 100% understanding (because, lets face it, humans are highly complex creatures, after all), those that succeed in such an approach will then be able to market with people, rather than at them. Ultimately, these businesses will be able to communicate their messages in ever more meaningful ways, and create more evocative experiences that connect with and enhance people's lives and their social agendas.

AUnsurprisingly, Nike is a company that has fully embraced this ethos. Simon Pestridge, their UK marketing director said recently that, "advertising is about achieving awareness, and [they] no longer need awareness." He believes that they "need to become a part of people's lives," and that they want to "inspire consumers to seek out their content" and "this is the model [they] will be following from now on." They believe that they understand their customers much better than anyone else and continue to learn by doing things like "running ideas past a kid on a football pitch. If [we] don't get laughed they're probably on the right track."A

The Solavei

The Solavei


Solavei is a social networking and commerce platform that enables users to connect, share, and capitalize on the power of social networks. Solavei's mission is to make commerce less expensive by empowering individuals to make money on the products and services they enjoy and use every day.Solavei's initial product offering is affordable, no-contract, unlimited voice, text, and data services through the entire United States. It operates as an MVNO through a strategic partnership with T-Mobile USA. Solavei is led by former Fortune 100 telecom and retail executives and advisors. "We're going to make a big difference in people's lives by shifting billions of dollars from traditional mass-media advertising into the greatest advertising vehicle today - people. Solavei is the first company to create an economic linkage between mobile service, social commerce, and social networking technology.

We give people the cabability to earn income by using and promoting the services they are already consuming on a daily basis.Solavei has a team of some of the best and brightest that the technology and telecommunications fields have to offer. They've made big things happen at their previous companies, and now they're making even more happen at Solavei. They attracted leading people from AT&T, Walmart, J.P. Morgan, Microsoft, and T-Mobile to our team. They partnered with high profile brands and earned the interest of investors from , News Corp., and various venture capital firms.SolaveiTM, a first-of-its kind social networking and commerce platform, launched its unlimited 4G nationwide voice, text and data mobile service with more than 25,000 new members at start, unlocking consumers' earning potential through an affordable, contract-free service that pays people back for adding new clients. Solavei's business model is shifting the huge amounts of dollars that the large wireless carriers spend in advertising to benefit the largest advertising vehicle today - people.The debut of Solavei's flat $49 unlimited mobile phone plan addresses Americans' struggle for affordable wireless service, as recently highlighted in the findings of a new survey1 conducted by market research firm Toluna. Results showed a majority of consumers (63 percent) had concerns about their mobile phone service, led by overall high cost and followed by hidden fees, plan changes, and charges for exceeding data limits.

Answering the demand for a simple and affordable mobile phone solution, Solavei created a comprehensive mobile virtual network operator (MVNO) to give an unlimited service plan to its members at just $49 per month. Consumers have the versatility to use any compatible unlocked GSM mobile phone, or purchase a new HTC One S, HTC Wildfire or ZTE Origin from Solavei. In addition, consumers can now make money when they share the mobile phone service with their family and friends through Solavei's social commerce community, which is integrated into the leading social networks."Today's connected consumers depend on their mobile phones but struggle with the cost of current mobile service offers in the market," said Ryan Wuerch, founder and CEO of Solavei. "Solavei created a comprehensive social commerce platform with the tools and resources to leverage the power of relationships using existing social networks to make mobile service more affordable - and even profitable - for our members. In three weeks of Beta testing, we've enrolled more than 25,000 new members and demonstrated the breadth and scalability of our systems."Solavei empowers consumers to earn a recurring monthly income for an action most Americans already take - suggesting favorite products or services to family and friends. In fact, nearly all consumers (93 percent) have referred a product or service. Consumers get the chance to earn by sharing their mobile service experience with others through Solavei's integrated social networking platform."Solavei has a unique approach to how it's working with consumers, not treating them as a commodity, but as part of the team,'' said Roger Entner, founder and lead analyst of Recon Analytics. "As an innovator in the social commerce market, Solavei has an appealing solution for consumers to earn recurring monthly income.''Starting today, consumers can go to Solavei and check coverage in their area, explore phone options and sign up for service. Through Solavei's social commerce platform and mobile application, members can share the Solavei Mobile Service experience with others and generate profits. At its simplest, members can earn $20 per month for every three mobile-service members (called a "Trio") they or someone directly connected to them signs up for mobile service.

When members enroll three Trios, the income generated is bigger than their monthly plan cost of $49, essentially making their mobile service free and profitable. Members are able to continue to increase their recurring monthly income as they use their social networks to sign up more people for Solavei Mobile Service, turning their mobile phones into income.Wuerch founded Solavei in recognition of two important shifts in consumer behavior: social networking and a desire to find new strategies of earning income. With regard to consumer lifestyles, Solavei is meeting consumers where they are in this challenging economy. This is validated in the Solavei/Toluna survey results:Need for Mobile Phones - Wireless phone access is so vital that you Americans that just 4 percent of consumers surveyed said they would cut their phone service when finances are tight, ranking it ahead of gas, savings and cable TV.Seeking Financial Stability - Most consumers would re-invest any money saved/earned from mobile phone service back into their finances with more than a third (37 percent) putting money towards other bills, 28 percent towards savings and 13 percent toward paying off debts.Consumers Want to Recruit - Solavei's compensation plan appears to make sense (and cents) to those surveyed, as a majority (80 percent) would say "yes" or "maybe" to sharing a new wireless service with friends and family members if they would get free mobile phone service or earn additional income.If you're looking to live the future now, check out Solavei and become a part of history today.

Improving Your LinkedIn Presence

Improving Your LinkedIn Presence


LinkedIn has emerged as one of the greatest professional networking sites. It has over 100 million users and still counting. You can find jobs and business opportunities on LinkedIn. It has made our professional lives much easier. You can make connections with millions of users across the globe. It helps you establish your business as a well-known brand.How does it work?LinkedIn also works as any other social networking site. To get started, you need is to sign up and create your profile. You can add links to your blogs and other relevant websites. You can include other social media accounts. Another added feature is, you can integrate your LinkedIn account with your existing email account. This will help you get connected with the people you already know.

Once you are done with creating profile, you can start making connections now. Search for similar interest groups or businesses in your industry niche. With LinkedIn you can connect with professionals rather than connecting with friends. Groups organize discussions. It will enable users to participate in the discussions and to make connections. In these discussions and forums, internet marketers also offer business opportunities and jobs. You can get many opportunities for businesses and employment.How is it beneficial?LinkedIn is a huge network of professionals and offers benefits for internet marketers and businesses, some of them are:If you are a start up, LinkedIn is the place where you can find likeminded people. You can make connections with similar details please visit

Vendors & Social Media

Vendors & Social Media


Working as a sales manager at Advanta Leasing, I got a call from an irate first time vendor. He was livid because his customer received the initial lease invoice with three large fees. Nobody communicated that fees would be included and the lessee wanted to cancel the deal. The lessee ended up paying cash and the vendor never used us again. The vendor was mad enough to put his complaint in writing and that was the end of the matter.Oh how things have changed! If that were to happen today the vendor could reach in his pants and tell hundreds people what happened. Instead of just our company reading his complaint, now his 130 friends on Facebook and 300 followers on Twitter (these are the average numbers according to The Thank You Economy by Gary Vaynerchuk) are immediately aware of the problem.Change is not coming, it's here. Next time you're in a mall, or an airport look around, at least half of the people you see are walking around with their heads down and their fingers taping on their phones. Smart phones have changed they way we do business. The customer has a voice and he's talking with his friends, family and other business owners in on-line discussion groups.With the advent of social media every customer is a potential reporter, and leasing companies need to stay current. Most businesses I speak with are afraid of social media. They think that it's just for consumers not for business to business transactions.

They say things like:??? "Social media? Twitter isn't appropriate for our market."
??? "Facebook is for kids, not businesses"
??? "We don't have time to maintain a blog."
??? "We use it, several of our people are on LinkedIn."Whether you like it or not, social media is becoming a key way to connect with customers. Facebook, Twitter and LinkedIn have shown that they have staying power. Think it's not for business to business transactions? Avaya sold a $250,000 phone system using social media. (Read about Avaya's success with social media here: (Casey Hibbard's article, "It Pays to Listen.") Getting involved in social media is necessary, makes sense and allows you to truly connect with customers.Many leasing companies come off as non-caring corporate entities. Their web sites are so nondescript and boring that the customer has no idea what they company is really like. If you have a Facebook page you can show the human side of your company. You address in a public forum the questions and concerns your customers have about your products and services-which are being asked anyway without your participation. You participate in the conversations taking place that relate to equipment leasing, and you build a customer community.If you want to proceed slowly you can just observe industry discussions with social media monitoring tools.

The web site Social Mention is like Google Alerts for social media. Once you're ready to dip your toes in the water, recruit employees who are involved and excited about social media to come up with a policy that can guide employee usage. Every employee can then become a marketer for your company.You don't have to start from scratch. There are dozens of social media policies from major companies available online. Then start engaging with current vendors. Sharing information shouldn't be viewed as broadcasting to the market but rather as seeking to start conversations. The point is to draw in interested vendors, key influencers, and sales prospects by engaging them in discussions and building business relationships.Also, remember to ask questions. Make it a habit to end your status updates, blog posts or other content with a question asking followers what they think. Vendors enjoy talking about themselves and their experiences; let them do it on your page, and learn from what they tell you.Engaging with your vendors on the social media sites creates loyalty, increases orders, and humanizes your company. It's really simple. If your customers use social media, you need to be there, too. Just think of it as part of your marketing mix and who knows, you might get a 250K deal like Ayaya.

How A Social Media Consulting Service Can Help Your Business Grow

How A Social Media Consulting Service Can Help Your Business Grow


Perhaps you have already heard the buzz about social media marketing. Probably you already have a Facebook profile or tweeting every now and then. However, marketing via social networking sites is a lot more than just finding out what your other friends are doing these days. If you want to include it into your marketing campaign then you need to hire a social media consulting service right away. If you are not sure about the benefits of utilizing social networking sites to promote your business, and getting skeptical about the results, then the following points can clarify your doubts.Social media marketing strategies will help you extent your brand and reach billions of potential clients. Moreover, it will also help your customers know about your company and about the services and products you are offering. To make it simple, it will help you connect, create, and satisfy your customers.Having a business profile on social media networking sites will help your clients contact you conveniently, share their concerns, and complains (if they have any) about your brands and services.

On the other hand, it will help you respond your client's queries and cater them based on their requirements.When you get the chance to connect with billions of people and talk to them directly, you will automatically build a solid customer base and will create long lasting relationships with your clients. Not just that, creating a solid relationship will also make your customers trust your brands and services.Using social media networking sites to promote your brands and services can be more beneficial if you are in search of a useful marketing method. Keep posting updates about interesting things, this will catch the attention of your customers.

However, do not forget to maintain a limit. Too much of anything can be dangerous for you and your company.Make your customers feel special by contacting them individually. Post special offers and provide great discounts. Let them know that your brand is not just trying to provide them quality products but focusing on helping them to save their money as well.Using social networking sites is free but if you want to do it the right way then you need to seek the help of top social media marketing companies that have been working for a long time with proven track records. Choosing a social media consulting service should be done carefully otherwise you may end up losing money.

Social News Advertising And Marketing – How To Get A Precious Contributor

Social News Advertising And Marketing – How To Get A Precious Contributor


Whatever your solution, you can be certain that as being a modest business enterprise manager in search of ways to supercharge your Website marketing work, you have arrived in the appropriate location!On this write-up, you can find cost-powerful social news promoting strategies utilized by a SEO London organization specializing in establishing customized SMO (social media optimisation) campaigns for clients ranging from SME to blue-chip businesses, besides other useful SMO tactics that I've picked up in the training of my WEBSITE POSITIONING subject material creating vocation spanning 10 years.Even so, in order to harness the ability of preferred social news methods, it really is crucial to first fully grasp the nature and scope of Social news Promoting, due to the fact this will assist you to determine the interpersonal networking platforms that happen to be most applicable to your enterprise.

Basically place, social media advertising includes working with preferred networking platforms like Facebook, Twitter, YouTube, Flicker, LinkedIn and so on. for raising a web page's appeal for potential customers and extending its reach with a wider target audience. Having said that, what many SMO companies don't notify consumers is the fact that social media rewards some business models in excess of people. This really is why it can be crucial to initially create which social media advertising approach very best suits your enterprise.As a result, so as to leverage powerful SMO strategies to your web business enterprise, internet business homeowners are advised to plainly outline SMO targets and understand about free and paid out methods for determining internet site recognition metrics, given that these very important statistics enable you to measure your world-wide-web business enterprise accomplishment in actual-time.Social news Promoting Recommendations - three or more easy and price-effective SMO tips to advantage any world-wide-web enterprise1. Facebook Advertising - That is by far the most price tag-successful social-media advertising and marketing instrument accessible to website business enterprise entrepreneurs. With its outreach of 300 million customers, FB enables tiny organizations to construct a friendly presence for themselves on a effective platform that connects them to a huge prospective buyer foundation throughout the world. Indicator up for any Company Fan Page accounts with FB using your organization's username to register your organization. Go through all of the unique guidelines for Fan Pages, research your level of competition and analyse the Facebook presence of your respective closest rivals (sort of pages, amount of lovers, how many 'likes' and graphics have already been used to construct their acceptance and so on.). Then merely imitate their technique for good results by customizing it for the focus on buyers!a couple of. Grow Twitter Followers - This great marketing platform has grown inside the past one particular season to surpass the recognition of Orkut and Flicker, two social media web-sites that enjoyed immense popularity till the cute, snappy and shorter communication update technique overtook their new member foundation. Signing up with Twitter is free.

So reserve a organization accounts and secure your company's term. Conduct a elementary investigation for familiarizing your self with scorching key terms and phrases used by your leading competitors so you can get a lot more followers on Twitter and use these to produce a custom SMO strategy for your corporation!three. Check out Other Blogs - Quite a few web site proprietors religiously update their organization website with key phrase rich content material, retain that essential reader connect by responding to blog site comments, inquiries and suggestions without fail as well as measure web site metrics often so as to monitor their substantial rank about the major serps. However, numerous do not utilise the full scope of 'blogosphere' open to them by way of taking part in discussion on blogs belonging to other individuals. Visiting other blogs and commenting, praising, sharing marketplace inputs or your personal expertise that may well add significance towards the publish can be a no-expense, efficient and swift method to create the credibility of your corporation with out obtaining to make investments full-time in creating, posting and responding to new website subject material. So, allow it to be a component of your respective SMO campaign and strengthen your web blog's rankings, beginning currently!

Facebook – Using It to Its Full Potential

Facebook – Using It to Its Full Potential


You need to educate yourself on how to get the most benefit out of Facebook if you are thinking about using it. Too often people will spend much of their time focusing on achieving the goal they have in mind, and they miss seeing the kind of tools available to them and what their readers really need. After learning about these things, you will see much better results from your Facebook pages.Be Active Outside Your Own PageAlthough this may seem like an obvious point, you would be amazed just how easy it is to find things that keep you busy on only your own page. You need to make sure that you are posting on othere pages, talking to other people and sharing your expertise so that you get noticed by new people on a regular basis.You Need to Keep Your Page InterestingBy updating news, photos and design features of your pages, it will keep readers interested and engaged so they will keep coming back to see what is new.

You need to make sure to keep your site fresh and current on a regular basis.Make sure that you don't make too many of the same changes in a row. Status updates and news about your business is great, but adding photos of business members, tags related to your customers, a bit of humor or other things like this will showcase more of your personality.It's Ok to Get a Little PersonalHaving some of the "face" behind your business come through on your pages can be a good thing. However, you need to achieve a balance between letting your readers see the real you and giving too much information. In truth, your customers and readers care more about what you can do for them. But, when they can see some glimpses of the person behind the business, it will give them more reason the trust you.Get Familiar with The Facebook ToolsFacebook pages come with many built-in tools and resources, but many business owners never bother to learn how to implement and use them. Of course not all of these resources will apply to your pages, or you won't like using any of them, but it is a plus to know what you have available in the event there is something that you could use in the future.

Facebook is highly useful, and isn't terribly complicated, so take a little while to learn about all the features.Set-Up and Use Your PageThe initial setting up of a Facebook page will be the most "difficult" part, but there are plenty of resources and programs that can help you set up a nice page and how to use it for its full potentail. To get a large following quickly, set up a fan page that is similar to ones that have proven to be successful. Of course you don't want to look like you copied someone else's page, but there are things that you can duplicate that will help your page be successful.So get on Facebook and start seeing what it can do for you and your business!

Theme: Elation by Kaira.
Cape Town, South Africa