Author Image Posted By : engchat 10 Dec
Sharing Online Content is Another Way to Communicate Your Expertise


The internet presents an array of methods for professionals to express opinions and showcase expertise – blogging, articles, Tweets, Google+ posts, and many more. Publishing your own online content is a great way to get yourself notice while improving your website’s SEO. But your online communications and social media strategist should also recommend the benefits of sharing other people’s content:Increase your role as a reliable resource: Readers may already turn to your original content for valuable information. But if they are comfortable trusting your suggestions about other useful content, you’ve enhanced your position as a dependable source. Remember, no one can find and absorb all the relevant online content information on their own – so add “recommendations” to your content offering.Use sharing to build a strong network: When you recommend some else’s content, it’s likely the author will take note and look to reciprocate (who doesn’t like to be appreciated?!).

So, you’ll find that content you’ve authored reaches a wider audience, helping you develop your own network.Engage! That’s why we’re here: For the business community, the goal of social networking is not to collect the most connections and proclaim “I WIN!” Members of a social networking community look to others for interaction. If you fail to engage your connections will quickly disregard you. After all, it is a social gathering – so don’t bother showing up to the party if you’re going to ignore everyone else. Comment on other people’s posts, recommend news articles, ask questions – engage!Time for other efforts: Developing original content requires a serious time commitment. And while it takes time to consume media, the ratio isn’t even close.

So now and then, substitute penning a new blog post and instead spend time researching and sharing other experts’ content. You might even learn something!So, in the spirit of sharing, check out this infographic from AddThis that looks at the days and times when people usually share content. It’s interesting and valuable information to help make your brands more interactive.What are your thoughts and experiences regarding the benefits of original vs. shared content? We are looking forward to listening your opinions.

Author Image Posted By : engchat 5 Nov
Social Media Principle 2 . Behaviours That Sway Purchase


Businesses must understand the people’s social agenda by looking at the social action behaviours that sway purchase.In the age of the shareholder, the agenda of businesses has been orientated around generating maximum profit and consequently, they have focused on engendering behaviour that is centred on the usage and/or consumption of their products and services. Revenue created from these actions will usually benefit the business, the share price and the shareholders.However, this agenda can fundamentally clash with the social agenda of real people, which centres’ on actions, behaviours and new and old technologies that allow them to share, connect, interact, learn, love, have fun and enjoy new experiences with each other.AFor businesses to operate effectively in this new age of communication, it’s fundamental for them to adopt an approach that hinges on understanding the social agenda of real people.

They must get amongst the people who use their products and/or services, not strictly to look at the purchasing behaviour, but to look at the social actions or the behaviours that may influence purchase. Inherent in this is a study of the new ways that people connect, socialize, interact and communicate with each other.Although businesses will never achieve 100% understanding (because, lets face it, humans are highly complex creatures, after all), those that succeed in such an approach will then be able to market with people, rather than at them. Ultimately, these businesses will be able to communicate their messages in ever more meaningful ways, and create more evocative experiences that connect with and enhance people’s lives and their social agendas.

AUnsurprisingly, Nike is a company that has fully embraced this ethos. Simon Pestridge, their UK marketing director said recently that, “advertising is about achieving awareness, and [they] no longer need awareness.” He believes that they “need to become a part of people’s lives,” and that they want to “inspire consumers to seek out their content” and “this is the model [they] will be following from now on.” They believe that they understand their customers much better than anyone else and continue to learn by doing things like “running ideas past a kid on a football pitch. If [we] don’t get laughed they’re probably on the right track.”A

Author Image Posted By : engchat 25 Oct
How long does SEO take to deliver results?

You’ve started to optimize your site, and you’re probably wondering how long SEO takes to get a result; in this post, I’ll tell you the whole truth.

 

SEO needs consistency and work. It is a continuous process. The optimization of your site is permanent. And you must perform an analysis every so often. Re-optimize and thus keep you in the top positions of the search engine.

 

The time it will take to get results depends on many factors. Yes, we know this is not what you want to read, but this is how it is. To avoid anguish, you need to look at SEO as a long-term strategy. You must invest time and resources. 

 

You must also have a lot of patience. Also, you will need some effort to get the desired results. Keep in mind that it is a complex thing to appear in the first results in the search engine. Also, with all the businesses saving money by selling online, you need a more aggressive SEO strategy. 

SEO 

 

There is no magic formula for organic SEO. There isn’t!  But, it does have its tricks and secrets. It turns out that everything is constantly changing!

 

And Google is no exception. Google updates its algorithms over time. So if you think you can magically and instantly get positive results, you might be wrong. 

 

There are many more factors that influence ranking.  So you need to create unique and quality content.  The content must interest your audience. 

 

Remember that you also need to add inbound links, internal links, audience engagement, and social media. It is how you will get search engines to take you into account.

 

Then you should optimize your web content for keywords to help you gain authority. It is the way to compete for more generic keywords with a higher search volume.

 

The use of specific and concise keywords will attract an audience more interested in your business. Forget generic keywords. Focus on what is distinctive and what is being searched for. The more specific your keywords are, the more chances you will have to attract the audience that interests you.  

 

 

It’s a Matter of Time

 

SEO strategies take from 3 to 12 months to yield results. In turn, the most noticeable effects will occur after six months. Now the full results will be seen after 12 months. 

 

However, these estimates vary. The actual time frame will depend on factors such as quantity, quality, and frequency of content. Also, on the overall quality of your website, of course.

 

Although SEO is a continuous work process, the results you get will stand up to any updates Google makes to its algorithm. And, in addition, you will get a steady and reliable source of traffic and sales.

Forget unrealistic expectations

 

You need to set smart and realistic goals. That’s why you need a San Diego SEO Expert! Professionals give you real and honest ideas of the work that needs to be done. It is time to run away from the extortionists who say your website will rank in three days! 

Author Image Posted By : engchat 5 Oct
The Solavei


Solavei is a social networking and commerce platform that enables users to connect, share, and capitalize on the power of social networks. Solavei’s mission is to make commerce less expensive by empowering individuals to make money on the products and services they enjoy and use every day.Solavei’s initial product offering is affordable, no-contract, unlimited voice, text, and data services through the entire United States. It operates as an MVNO through a strategic partnership with T-Mobile USA. Solavei is led by former Fortune 100 telecom and retail executives and advisors. “We’re going to make a big difference in people’s lives by shifting billions of dollars from traditional mass-media advertising into the greatest advertising vehicle today – people. Solavei is the first company to create an economic linkage between mobile service, social commerce, and social networking technology.

We give people the cabability to earn income by using and promoting the services they are already consuming on a daily basis.Solavei has a team of some of the best and brightest that the technology and telecommunications fields have to offer. They’ve made big things happen at their previous companies, and now they’re making even more happen at Solavei. They attracted leading people from AT&T, Walmart, J.P. Morgan, Microsoft, and T-Mobile to our team. They partnered with high profile brands and earned the interest of investors from , News Corp., and various venture capital firms.SolaveiTM, a first-of-its kind social networking and commerce platform, launched its unlimited 4G nationwide voice, text and data mobile service with more than 25,000 new members at start, unlocking consumers’ earning potential through an affordable, contract-free service that pays people back for adding new clients. Solavei’s business model is shifting the huge amounts of dollars that the large wireless carriers spend in advertising to benefit the largest advertising vehicle today – people.The debut of Solavei’s flat $49 unlimited mobile phone plan addresses Americans’ struggle for affordable wireless service, as recently highlighted in the findings of a new survey1 conducted by market research firm Toluna. Results showed a majority of consumers (63 percent) had concerns about their mobile phone service, led by overall high cost and followed by hidden fees, plan changes, and charges for exceeding data limits.

Answering the demand for a simple and affordable mobile phone solution, Solavei created a comprehensive mobile virtual network operator (MVNO) to give an unlimited service plan to its members at just $49 per month. Consumers have the versatility to use any compatible unlocked GSM mobile phone, or purchase a new HTC One S, HTC Wildfire or ZTE Origin from Solavei. In addition, consumers can now make money when they share the mobile phone service with their family and friends through Solavei’s social commerce community, which is integrated into the leading social networks.”Today’s connected consumers depend on their mobile phones but struggle with the cost of current mobile service offers in the market,” said Ryan Wuerch, founder and CEO of Solavei. “Solavei created a comprehensive social commerce platform with the tools and resources to leverage the power of relationships using existing social networks to make mobile service more affordable – and even profitable – for our members. In three weeks of Beta testing, we’ve enrolled more than 25,000 new members and demonstrated the breadth and scalability of our systems.”Solavei empowers consumers to earn a recurring monthly income for an action most Americans already take – suggesting favorite products or services to family and friends. In fact, nearly all consumers (93 percent) have referred a product or service. Consumers get the chance to earn by sharing their mobile service experience with others through Solavei’s integrated social networking platform.”Solavei has a unique approach to how it’s working with consumers, not treating them as a commodity, but as part of the team,” said Roger Entner, founder and lead analyst of Recon Analytics. “As an innovator in the social commerce market, Solavei has an appealing solution for consumers to earn recurring monthly income.”Starting today, consumers can go to Solavei and check coverage in their area, explore phone options and sign up for service. Through Solavei’s social commerce platform and mobile application, members can share the Solavei Mobile Service experience with others and generate profits. At its simplest, members can earn $20 per month for every three mobile-service members (called a “Trio”) they or someone directly connected to them signs up for mobile service.

When members enroll three Trios, the income generated is bigger than their monthly plan cost of $49, essentially making their mobile service free and profitable. Members are able to continue to increase their recurring monthly income as they use their social networks to sign up more people for Solavei Mobile Service, turning their mobile phones into income.Wuerch founded Solavei in recognition of two important shifts in consumer behavior: social networking and a desire to find new strategies of earning income. With regard to consumer lifestyles, Solavei is meeting consumers where they are in this challenging economy. This is validated in the Solavei/Toluna survey results:Need for Mobile Phones – Wireless phone access is so vital that you Americans that just 4 percent of consumers surveyed said they would cut their phone service when finances are tight, ranking it ahead of gas, savings and cable TV.Seeking Financial Stability – Most consumers would re-invest any money saved/earned from mobile phone service back into their finances with more than a third (37 percent) putting money towards other bills, 28 percent towards savings and 13 percent toward paying off debts.Consumers Want to Recruit – Solavei’s compensation plan appears to make sense (and cents) to those surveyed, as a majority (80 percent) would say “yes” or “maybe” to sharing a new wireless service with friends and family members if they would get free mobile phone service or earn additional income.If you’re looking to live the future now, check out Solavei and become a part of history today.

Author Image Posted By : engchat 3 Sep
What are the two essential SEO elements?

In today’s marketplace, it can be a little challenging for businesses to stand out. Many elements need to be considered to beat the competition or at least be at their level.

 

One of the most effective ways to reach more potential customers is by search engine optimization. This is the most used digital marketing strategy to get the first Google’s page results position.

 

But first, to get to the first page, you need to have a website to optimize. A business without an online presence is nothing in today’s digital world. A website is the most effective way to promote your company and reach more people.

Do you know what SEO is?

 

SEO means Search Engine Optimization. You may have heard of it. It is all about the processes involved in the optimization of a website. So, SEO covers all that from creating optimized content, improving your site interface and its design.

 

The main goal of SEO is to get a website to the first result page of a search engine, so it gets more traffic and is more visible.

 

A Las Vegas SEO agency can help you reach this goal, so your website is easier to find, and your potential customers convert into actual sales.

 

And, how does search engine optimization work? There are many techniques that you can use to build a better ranking position. You must have a website with content that will attract users to it. When someone searches for a product or service in the search engines like Google or Bing, they visit your site and make informational use of the content on your pages.

 

It’s a good idea to learn more about optimizing your website for user satisfaction and conversion if you want to stay in the market. 

 

There are two essential SEO elements: the optimization made directly on the page, and the other is the optimization of all the elements that can help the website visibility. These elements are On-Page and Off-Page SEO.

 

If you focus your marketing offers on having a good Off-page and On-page SEO structure, you can make sure your site will reach top rankings quickly. Let’s look at these components and how they differentiate each other.

What is On-Page SEO?

 

On-page SEO is all about the content placed on your site, affecting search engine rankings. This refers to the content that you write and the keywords that you use in your web pages. 

 

There are many on-page SEO factors that search engines like Google consider when ranking a website. Some of them are: 

 

  • Title Keyword
  • Meta description
  • Heading and Body Keywords
  • Text Length
  • Outbound links
  • Internal Links
  • Keyword in URL
  • And many more that affect your website rankings 

 

The content examples can be SEO-friendly titles and abstracts, descriptive text for images, video descriptions, and other content like text links. In other words, this optimization is to make your site attractive for readers. You need to have optimized images, content, and videos to catch your visitor’s attention.

 

If you use keywords variations correctly in your pages will get more visibility with search engines. To have a good On-page SEO, you need expert help to find the keywords you need and measure how optimized your site is.

What is Off-Page SEO?

 

This does not occur on the website. Off-page SEO techniques are not known as On-page SEO, but they are crucial to any digital marketing strategy.

 

You need a website that I fully optimized for search engines. You will get high rankings when a search engine’s algorithm perceives your website as relevant with authoritative links.

 

“On-page” SEO and “off-page” SEO are both critical for search engines to index your site. 

 

Off-page SEO includes links from other pages on your site, backlinks from other sites (suppliers, bloggers, or users), and quality links from different domains. You can have several types of backlinks: organic paid and quality. Search engines like Google take these into account when they determine your webpage’s position.

Top SEO Tools to boost your site

 

There are many SEO tools in the market, some of them are free, and some are paid. They are very helpful in measuring how optimized a website is. Below are some common SEO tools used for marketing experts:

 

Google Search Console: Google search console is one of the most used search engine optimization tools if you are looking to monitor your site on Google. 

 

Google Analytics: Google Analytics is a free tool that lets you track your website traffic and find out which keywords and social networks are the most popular. 

 

Google Ads Keyword Planners: This is a free tool provided by Google. This one is designed for paid search, but it can be a great tool since it allows for keywords search volume.

 

Google Trends: this is one of the most used tools for SEO. It shows which countries are looking for which keywords in Google. It’s beneficial to track which keywords an industry is focused on in search engine results.

 

SEO platforms: SEO is a main digital marketing strategy. Experts use many SEP platforms. Some are very popular, like Linkdex or Moz. You can track keyword rankings, identify on-page and off-page issues, and do other SEO tasks.

 

These are one of the most used platforms. They are easy to use and understand if you take the time to learn about them and how they work. But, if you don’t have much time to do so, you may prefer to have better and quicker results with the help of an SEO expert.

It can be a little challenging to do it by yourself when implementing an SEO strategy. 

 

We recommend you call a Las Vegas SEO Agency to start your digital marketing strategy and boost your website rankings.

 

Get a consultation from a Las Vegas SEO Agency and improve your website, to reach more users and get more traffic!

 

Author Image Posted By : engchat 3 Sep
Improving Your LinkedIn Presence


LinkedIn has emerged as one of the greatest professional networking sites. It has over 100 million users and still counting. You can find jobs and business opportunities on LinkedIn. It has made our professional lives much easier. You can make connections with millions of users across the globe. It helps you establish your business as a well-known brand.How does it work?LinkedIn also works as any other social networking site. To get started, you need is to sign up and create your profile. You can add links to your blogs and other relevant websites. You can include other social media accounts. Another added feature is, you can integrate your LinkedIn account with your existing email account. This will help you get connected with the people you already know.

Once you are done with creating profile, you can start making connections now. Search for similar interest groups or businesses in your industry niche. With LinkedIn you can connect with professionals rather than connecting with friends. Groups organize discussions. It will enable users to participate in the discussions and to make connections. In these discussions and forums, internet marketers also offer business opportunities and jobs. You can get many opportunities for businesses and employment.How is it beneficial?LinkedIn is a huge network of professionals and offers benefits for internet marketers and businesses, some of them are:If you are a start up, LinkedIn is the place where you can find likeminded people. You can make connections with similar details please visit

Author Image Posted By : engchat 3 Aug
Vendors & Social Media


Working as a sales manager at Advanta Leasing, I got a call from an irate first time vendor. He was livid because his customer received the initial lease invoice with three large fees. Nobody communicated that fees would be included and the lessee wanted to cancel the deal. The lessee ended up paying cash and the vendor never used us again. The vendor was mad enough to put his complaint in writing and that was the end of the matter.Oh how things have changed! If that were to happen today the vendor could reach in his pants and tell hundreds people what happened. Instead of just our company reading his complaint, now his 130 friends on Facebook and 300 followers on Twitter (these are the average numbers according to The Thank You Economy by Gary Vaynerchuk) are immediately aware of the problem.Change is not coming, it’s here. Next time you’re in a mall, or an airport look around, at least half of the people you see are walking around with their heads down and their fingers taping on their phones. Smart phones have changed they way we do business. The customer has a voice and he’s talking with his friends, family and other business owners in on-line discussion groups.With the advent of social media every customer is a potential reporter, and leasing companies need to stay current. Most businesses I speak with are afraid of social media. They think that it’s just for consumers not for business to business transactions.

They say things like:??? “Social media? Twitter isn’t appropriate for our market.”
??? “Facebook is for kids, not businesses”
??? “We don’t have time to maintain a blog.”
??? “We use it, several of our people are on LinkedIn.”Whether you like it or not, social media is becoming a key way to connect with customers. Facebook, Twitter and LinkedIn have shown that they have staying power. Think it’s not for business to business transactions? Avaya sold a $250,000 phone system using social media. (Read about Avaya’s success with social media here: (Casey Hibbard’s article, “It Pays to Listen.”) Getting involved in social media is necessary, makes sense and allows you to truly connect with customers.Many leasing companies come off as non-caring corporate entities. Their web sites are so nondescript and boring that the customer has no idea what they company is really like. If you have a Facebook page you can show the human side of your company. You address in a public forum the questions and concerns your customers have about your products and services-which are being asked anyway without your participation. You participate in the conversations taking place that relate to equipment leasing, and you build a customer community.If you want to proceed slowly you can just observe industry discussions with social media monitoring tools.

The web site Social Mention is like Google Alerts for social media. Once you’re ready to dip your toes in the water, recruit employees who are involved and excited about social media to come up with a policy that can guide employee usage. Every employee can then become a marketer for your company.You don’t have to start from scratch. There are dozens of social media policies from major companies available online. Then start engaging with current vendors. Sharing information shouldn’t be viewed as broadcasting to the market but rather as seeking to start conversations. The point is to draw in interested vendors, key influencers, and sales prospects by engaging them in discussions and building business relationships.Also, remember to ask questions. Make it a habit to end your status updates, blog posts or other content with a question asking followers what they think. Vendors enjoy talking about themselves and their experiences; let them do it on your page, and learn from what they tell you.Engaging with your vendors on the social media sites creates loyalty, increases orders, and humanizes your company. It’s really simple. If your customers use social media, you need to be there, too. Just think of it as part of your marketing mix and who knows, you might get a 250K deal like Ayaya.

Author Image Posted By : engchat 5 Jul
How A Social Media Consulting Service Can Help Your Business Grow


Perhaps you have already heard the buzz about social media marketing. Probably you already have a Facebook profile or tweeting every now and then. However, marketing via social networking sites is a lot more than just finding out what your other friends are doing these days. If you want to include it into your marketing campaign then you need to hire a social media consulting service right away. If you are not sure about the benefits of utilizing social networking sites to promote your business, and getting skeptical about the results, then the following points can clarify your doubts.Social media marketing strategies will help you extent your brand and reach billions of potential clients. Moreover, it will also help your customers know about your company and about the services and products you are offering. To make it simple, it will help you connect, create, and satisfy your customers.Having a business profile on social media networking sites will help your clients contact you conveniently, share their concerns, and complains (if they have any) about your brands and services.

On the other hand, it will help you respond your client’s queries and cater them based on their requirements.When you get the chance to connect with billions of people and talk to them directly, you will automatically build a solid customer base and will create long lasting relationships with your clients. Not just that, creating a solid relationship will also make your customers trust your brands and services.Using social media networking sites to promote your brands and services can be more beneficial if you are in search of a useful marketing method. Keep posting updates about interesting things, this will catch the attention of your customers.

However, do not forget to maintain a limit. Too much of anything can be dangerous for you and your company.Make your customers feel special by contacting them individually. Post special offers and provide great discounts. Let them know that your brand is not just trying to provide them quality products but focusing on helping them to save their money as well.Using social networking sites is free but if you want to do it the right way then you need to seek the help of top social media marketing companies that have been working for a long time with proven track records. Choosing a social media consulting service should be done carefully otherwise you may end up losing money.

Author Image Posted By : engchat 9 Jun
Social News Advertising And Marketing – How To Get A Precious Contributor


Whatever your solution, you can be certain that as being a modest business enterprise manager in search of ways to supercharge your Website marketing work, you have arrived in the appropriate location!On this write-up, you can find cost-powerful social news promoting strategies utilized by a SEO London organization specializing in establishing customized SMO (social media optimisation) campaigns for clients ranging from SME to blue-chip businesses, besides other useful SMO tactics that I’ve picked up in the training of my WEBSITE POSITIONING subject material creating vocation spanning 10 years.Even so, in order to harness the ability of preferred social news methods, it really is crucial to first fully grasp the nature and scope of Social news Promoting, due to the fact this will assist you to determine the interpersonal networking platforms that happen to be most applicable to your enterprise.

Basically place, social media advertising includes working with preferred networking platforms like Facebook, Twitter, YouTube, Flicker, LinkedIn and so on. for raising a web page’s appeal for potential customers and extending its reach with a wider target audience. Having said that, what many SMO companies don’t notify consumers is the fact that social media rewards some business models in excess of people. This really is why it can be crucial to initially create which social media advertising approach very best suits your enterprise.As a result, so as to leverage powerful SMO strategies to your web business enterprise, internet business homeowners are advised to plainly outline SMO targets and understand about free and paid out methods for determining internet site recognition metrics, given that these very important statistics enable you to measure your world-wide-web business enterprise accomplishment in actual-time.Social news Promoting Recommendations – three or more easy and price-effective SMO tips to advantage any world-wide-web enterprise1. Facebook Advertising – That is by far the most price tag-successful social-media advertising and marketing instrument accessible to website business enterprise entrepreneurs. With its outreach of 300 million customers, FB enables tiny organizations to construct a friendly presence for themselves on a effective platform that connects them to a huge prospective buyer foundation throughout the world. Indicator up for any Company Fan Page accounts with FB using your organization’s username to register your organization. Go through all of the unique guidelines for Fan Pages, research your level of competition and analyse the Facebook presence of your respective closest rivals (sort of pages, amount of lovers, how many ‘likes’ and graphics have already been used to construct their acceptance and so on.). Then merely imitate their technique for good results by customizing it for the focus on buyers!a couple of. Grow Twitter Followers – This great marketing platform has grown inside the past one particular season to surpass the recognition of Orkut and Flicker, two social media web-sites that enjoyed immense popularity till the cute, snappy and shorter communication update technique overtook their new member foundation. Signing up with Twitter is free.

So reserve a organization accounts and secure your company’s term. Conduct a elementary investigation for familiarizing your self with scorching key terms and phrases used by your leading competitors so you can get a lot more followers on Twitter and use these to produce a custom SMO strategy for your corporation!three. Check out Other Blogs – Quite a few web site proprietors religiously update their organization website with key phrase rich content material, retain that essential reader connect by responding to blog site comments, inquiries and suggestions without fail as well as measure web site metrics often so as to monitor their substantial rank about the major serps. However, numerous do not utilise the full scope of ‘blogosphere’ open to them by way of taking part in discussion on blogs belonging to other individuals. Visiting other blogs and commenting, praising, sharing marketplace inputs or your personal expertise that may well add significance towards the publish can be a no-expense, efficient and swift method to create the credibility of your corporation with out obtaining to make investments full-time in creating, posting and responding to new website subject material. So, allow it to be a component of your respective SMO campaign and strengthen your web blog’s rankings, beginning currently!

Author Image Posted By : engchat 8 May
Facebook – Using It to Its Full Potential


You need to educate yourself on how to get the most benefit out of Facebook if you are thinking about using it. Too often people will spend much of their time focusing on achieving the goal they have in mind, and they miss seeing the kind of tools available to them and what their readers really need. After learning about these things, you will see much better results from your Facebook pages.Be Active Outside Your Own PageAlthough this may seem like an obvious point, you would be amazed just how easy it is to find things that keep you busy on only your own page. You need to make sure that you are posting on othere pages, talking to other people and sharing your expertise so that you get noticed by new people on a regular basis.You Need to Keep Your Page InterestingBy updating news, photos and design features of your pages, it will keep readers interested and engaged so they will keep coming back to see what is new.

You need to make sure to keep your site fresh and current on a regular basis.Make sure that you don’t make too many of the same changes in a row. Status updates and news about your business is great, but adding photos of business members, tags related to your customers, a bit of humor or other things like this will showcase more of your personality.It’s Ok to Get a Little PersonalHaving some of the “face” behind your business come through on your pages can be a good thing. However, you need to achieve a balance between letting your readers see the real you and giving too much information. In truth, your customers and readers care more about what you can do for them. But, when they can see some glimpses of the person behind the business, it will give them more reason the trust you.Get Familiar with The Facebook ToolsFacebook pages come with many built-in tools and resources, but many business owners never bother to learn how to implement and use them. Of course not all of these resources will apply to your pages, or you won’t like using any of them, but it is a plus to know what you have available in the event there is something that you could use in the future.

Facebook is highly useful, and isn’t terribly complicated, so take a little while to learn about all the features.Set-Up and Use Your PageThe initial setting up of a Facebook page will be the most “difficult” part, but there are plenty of resources and programs that can help you set up a nice page and how to use it for its full potentail. To get a large following quickly, set up a fan page that is similar to ones that have proven to be successful. Of course you don’t want to look like you copied someone else’s page, but there are things that you can duplicate that will help your page be successful.So get on Facebook and start seeing what it can do for you and your business!