Category Archives: social media

Posted By : engchat 19 Apr

Which Is the Best Social Network

The low barrier to entry when joining social media sites makes them very alluring to small business owners looking for low-cost effective advertising. The reality of content strategy and social media management rarely occurs to an entrepreneur as they spend an evening clicking through signup pages on half a dozen web 2.0 sites such as Twitter, Facebook, LinkedIn, or Flickr. Once signed up for these services, they end up providing little more than profile backlinks for the business. While backlinks are great for SEO, being overwhelmed by social media is not.

Our advice to starry-eyed web business owners is that yes, you should engage in social media, but you should only invest your resources in the networks that you’re certain your customers are using.

Let’s first agree that the relevant social media networks to businesses are:

1. Twitter
2. Facebook
3. LinkedIn
4. YouTube
5. and Blogs (Blogger & WordPress) To determine which is the most relevant network, search the above networks for your niche keywords, ask your customers what they use, and engage in some common sense. For us, I know that Twitter is the most active, YouTube has had the greatest return on investment, and LinkedIn has resulted in affiliate partnerships.Mary Harrington Project Coordinator EtherCycle Web Design Chicago

Posted By : engchat 10 Jun

Effect of Social media

 
Entertainment,Business,Business News With the emergence of online platforms such as Instagram, Snapchat, and Twitter, it is evident that social media is thriving. With the growing social media, comes more power to those who are able to successfully utilize these platforms. Social media allows someone to communicate with other people online about almost anything. Users can post anything from their political opinions to recipes. By posting about their passions, they are able to reach an audience and subsequently influence that audience based on what they post. Companies have identified this opportunity to influence and are taking advantage of it. Brands now often have their own social media pages, often times with public relations specialists in charge of them. In the fashion industry, social media is an exceptionally useful marketing tool. These platforms allow companies to reach their target audience in a cost-effective manner.

Also, designers can market their clothing lines and products in an effort to influence consumers to buy from their brand. In addition, the rise of bloggers play a big role in the industry. Bloggers can be anyone from an everyday person to a popular social media personnel. Both are essential in shaping how social media has changed the outreach to consumers. Fashion bloggers often publish their feedback on products in the form of videos, pictures, and tweets. This does two main things. First, it allows prospective buyers additional information and opinions on the product that will be used when deciding whether to make the purchase or not. Second, it creates more accessibility and a better connection between brands and the general public. Social media, when used correctly, has the power to influence consumers and strengthen the fashion industry. source: daily tribune More blogs at www.bacciinc.com

Posted By : engchat 5 Nov

Social Media Principle 2 . Behaviours That Sway Purchase

Businesses must understand the people’s social agenda by looking at the social action behaviours that sway purchase.In the age of the shareholder, the agenda of businesses has been orientated around generating maximum profit and consequently, they have focused on engendering behaviour that is centred on the usage and/or consumption of their products and services. Revenue created from these actions will usually benefit the business, the share price and the shareholders.However, this agenda can fundamentally clash with the social agenda of real people, which centres’ on actions, behaviours and new and old technologies that allow them to share, connect, interact, learn, love, have fun and enjoy new experiences with each other.AFor businesses to operate effectively in this new age of communication, it’s fundamental for them to adopt an approach that hinges on understanding the social agenda of real people.

They must get amongst the people who use their products and/or services, not strictly to look at the purchasing behaviour, but to look at the social actions or the behaviours that may influence purchase. Inherent in this is a study of the new ways that people connect, socialize, interact and communicate with each other.Although businesses will never achieve 100% understanding (because, lets face it, humans are highly complex creatures, after all), those that succeed in such an approach will then be able to market with people, rather than at them. Ultimately, these businesses will be able to communicate their messages in ever more meaningful ways, and create more evocative experiences that connect with and enhance people’s lives and their social agendas.

AUnsurprisingly, Nike is a company that has fully embraced this ethos. Simon Pestridge, their UK marketing director said recently that, “advertising is about achieving awareness, and [they] no longer need awareness.” He believes that they “need to become a part of people’s lives,” and that they want to “inspire consumers to seek out their content” and “this is the model [they] will be following from now on.” They believe that they understand their customers much better than anyone else and continue to learn by doing things like “running ideas past a kid on a football pitch. If [we] don’t get laughed they’re probably on the right track.”A

Posted By : engchat 3 Aug

Vendors & Social Media

Working as a sales manager at Advanta Leasing, I got a call from an irate first time vendor. He was livid because his customer received the initial lease invoice with three large fees. Nobody communicated that fees would be included and the lessee wanted to cancel the deal. The lessee ended up paying cash and the vendor never used us again. The vendor was mad enough to put his complaint in writing and that was the end of the matter.Oh how things have changed! If that were to happen today the vendor could reach in his pants and tell hundreds people what happened. Instead of just our company reading his complaint, now his 130 friends on Facebook and 300 followers on Twitter (these are the average numbers according to The Thank You Economy by Gary Vaynerchuk) are immediately aware of the problem.Change is not coming, it’s here. Next time you’re in a mall, or an airport look around, at least half of the people you see are walking around with their heads down and their fingers taping on their phones. Smart phones have changed they way we do business. The customer has a voice and he’s talking with his friends, family and other business owners in on-line discussion groups.With the advent of social media every customer is a potential reporter, and leasing companies need to stay current. Most businesses I speak with are afraid of social media. They think that it’s just for consumers not for business to business transactions.

They say things like:??? “Social media? Twitter isn’t appropriate for our market.”
??? “Facebook is for kids, not businesses”
??? “We don’t have time to maintain a blog.”
??? “We use it, several of our people are on LinkedIn.”Whether you like it or not, social media is becoming a key way to connect with customers. Facebook, Twitter and LinkedIn have shown that they have staying power. Think it’s not for business to business transactions? Avaya sold a $250,000 phone system using social media. (Read about Avaya’s success with social media here: (Casey Hibbard’s article, “It Pays to Listen.”) Getting involved in social media is necessary, makes sense and allows you to truly connect with customers.Many leasing companies come off as non-caring corporate entities. Their web sites are so nondescript and boring that the customer has no idea what they company is really like. If you have a Facebook page you can show the human side of your company. You address in a public forum the questions and concerns your customers have about your products and services-which are being asked anyway without your participation. You participate in the conversations taking place that relate to equipment leasing, and you build a customer community.If you want to proceed slowly you can just observe industry discussions with social media monitoring tools.

The web site Social Mention is like Google Alerts for social media. Once you’re ready to dip your toes in the water, recruit employees who are involved and excited about social media to come up with a policy that can guide employee usage. Every employee can then become a marketer for your company.You don’t have to start from scratch. There are dozens of social media policies from major companies available online. Then start engaging with current vendors. Sharing information shouldn’t be viewed as broadcasting to the market but rather as seeking to start conversations. The point is to draw in interested vendors, key influencers, and sales prospects by engaging them in discussions and building business relationships.Also, remember to ask questions. Make it a habit to end your status updates, blog posts or other content with a question asking followers what they think. Vendors enjoy talking about themselves and their experiences; let them do it on your page, and learn from what they tell you.Engaging with your vendors on the social media sites creates loyalty, increases orders, and humanizes your company. It’s really simple. If your customers use social media, you need to be there, too. Just think of it as part of your marketing mix and who knows, you might get a 250K deal like Ayaya.

Posted By : engchat 5 Jul

How A Social Media Consulting Service Can Help Your Business Grow

Perhaps you have already heard the buzz about social media marketing. Probably you already have a Facebook profile or tweeting every now and then. However, marketing via social networking sites is a lot more than just finding out what your other friends are doing these days. If you want to include it into your marketing campaign then you need to hire a social media consulting service right away. If you are not sure about the benefits of utilizing social networking sites to promote your business, and getting skeptical about the results, then the following points can clarify your doubts.Social media marketing strategies will help you extent your brand and reach billions of potential clients. Moreover, it will also help your customers know about your company and about the services and products you are offering. To make it simple, it will help you connect, create, and satisfy your customers.Having a business profile on social media networking sites will help your clients contact you conveniently, share their concerns, and complains (if they have any) about your brands and services.

On the other hand, it will help you respond your client’s queries and cater them based on their requirements.When you get the chance to connect with billions of people and talk to them directly, you will automatically build a solid customer base and will create long lasting relationships with your clients. Not just that, creating a solid relationship will also make your customers trust your brands and services.Using social media networking sites to promote your brands and services can be more beneficial if you are in search of a useful marketing method. Keep posting updates about interesting things, this will catch the attention of your customers.

However, do not forget to maintain a limit. Too much of anything can be dangerous for you and your company.Make your customers feel special by contacting them individually. Post special offers and provide great discounts. Let them know that your brand is not just trying to provide them quality products but focusing on helping them to save their money as well.Using social networking sites is free but if you want to do it the right way then you need to seek the help of top social media marketing companies that have been working for a long time with proven track records. Choosing a social media consulting service should be done carefully otherwise you may end up losing money.

Posted By : engchat 8 May

Facebook – Using It to Its Full Potential

You need to educate yourself on how to get the most benefit out of Facebook if you are thinking about using it. Too often people will spend much of their time focusing on achieving the goal they have in mind, and they miss seeing the kind of tools available to them and what their readers really need. After learning about these things, you will see much better results from your Facebook pages.Be Active Outside Your Own PageAlthough this may seem like an obvious point, you would be amazed just how easy it is to find things that keep you busy on only your own page. You need to make sure that you are posting on othere pages, talking to other people and sharing your expertise so that you get noticed by new people on a regular basis.You Need to Keep Your Page InterestingBy updating news, photos and design features of your pages, it will keep readers interested and engaged so they will keep coming back to see what is new.

You need to make sure to keep your site fresh and current on a regular basis.Make sure that you don’t make too many of the same changes in a row. Status updates and news about your business is great, but adding photos of business members, tags related to your customers, a bit of humor or other things like this will showcase more of your personality.It’s Ok to Get a Little PersonalHaving some of the “face” behind your business come through on your pages can be a good thing. However, you need to achieve a balance between letting your readers see the real you and giving too much information. In truth, your customers and readers care more about what you can do for them. But, when they can see some glimpses of the person behind the business, it will give them more reason the trust you.Get Familiar with The Facebook ToolsFacebook pages come with many built-in tools and resources, but many business owners never bother to learn how to implement and use them. Of course not all of these resources will apply to your pages, or you won’t like using any of them, but it is a plus to know what you have available in the event there is something that you could use in the future.

Facebook is highly useful, and isn’t terribly complicated, so take a little while to learn about all the features.Set-Up and Use Your PageThe initial setting up of a Facebook page will be the most “difficult” part, but there are plenty of resources and programs that can help you set up a nice page and how to use it for its full potentail. To get a large following quickly, set up a fan page that is similar to ones that have proven to be successful. Of course you don’t want to look like you copied someone else’s page, but there are things that you can duplicate that will help your page be successful.So get on Facebook and start seeing what it can do for you and your business!

Posted By : engchat 7 Jan

Top 10 Very Funny Facebook Statuses to Complete Your Day!

One of the most stress reliever in today’s generation is through the use of networking sites. Well not to mention the “exploring” of your friends facebook status pages where you haven’t meet for several years now. But as what other cases brings to the most of us, facebook also caused our day bad luck and disappointment by reading unhealthy facebook statuses. Facebook status will really depends on what the user would write/post on it. We have all the freedom to write what we would like to share with people in the said networking site. For me, as one of the facebook user choose the words and the genre of facebook statuses before hitting the post button. As I go into the pages of my friends and other facebook user, I really amazed with what their status pages are. This really makes funny facebook statuses interesting to talk to. And I want to share this different facebook status I have encountered on my friends pages.Funny facebook statuses is somewhat a healthy food for our eyes if they are made to, some could really made us laugh and would complete our day.

Here are the top funny facebook statuses my friends commonly posted on their facebook status. ” I can’t sleep…(+ the emoticons)” many facebook users posts this kind of stuff ranging from 12:00 am – 5:00 am in the morning saying they can’t sleep yet keep on making comments every time people would hit like buttons or leave comments. Some posted (copy and paste) inspirational quotes. The quote might not be intended for you but still seems you are the one being directed to it by relating on the message and ending up in liking it or worst sharing it in your own Timeline of your friend’s timeline. One also wrote about their new year’s resolution like “I would use facebook at least an hour a day and save my internal organs” yet not a clock watcher and would hit hundreds of liker and shares. Some would post about how happy they are about their lives after a broken relationships showing amazing funny facebook statuses (yet deep inside still crying and curse their X’s).

Reading funny facebook status is kind of relaxing in a sense that you could hear many voices with true feelings. You could also discover hidden personalities which could only exposed when they are on facebook.Funny facebook statuses are of great help whenever you are feeling down. Some could help you realized how blessed you are by reading status updates from your friends saying about their past experiences. You could also encounter different messages that would (unconsciously) help you realize the reality. Isn’t it funny seeing your facebook notification flood with different funny facebook statuses? If you would just read all of them, you will be amazed about how your friends become to open about their feelings compare to seeing them in person. Facebook status mirrors the real feeling of a person so read some of them and is amazed.

Posted By : engchat 22 Dec

Twitter – Facebook And Googleplus The TRISNS Like TRI City

Now a day , everyone want to extend their views ,ideas Globally & through out ht universe. The business want to sell his product globally, celebrities want to show his/her images in all over the world. How this is possible. Its will happen through internet, which part of internet is using for this purpose. How this is possible, how you show own criteria all the universe, its will done or just a myth. No its not a myth we can do this But we have particular knowledge of Social networking Sites . Now What is SNS , why we use this SNS, How this internet field help us to show every body features globally.

Mainly the SNS is just a site which distribute your action globally. It fulfill our needs of globally networking , like as I say earlier business ,celebrities & many professionals. When You ask or go to a seo person or webmaster & ask what is SNS , How I use it. They will reply go to Google search tab & write social networking sites. After doing this you will get the a long list of SNS sites: You get a long list, you get confused which is perfect for your aspects. which covers all you ideas & share these globally. You want a site which gives a perfect & smooth results. Without the way you lost in a cave with no direction of path. So , what you do for this. For clearing this query in simple way I explore my idea of selection a city or Tricity for growth of carrier. After study the first thing about making the best carrier is best city, how we select that, this first step is the beam of life. For the selection of carrier zone city firstly we think which sector is growth in which city according to that we select city.

Secondly, the salary issues & many more issues will come across. Office environment is also the factor while selection. Obviously, we select the city which is on the peak on any fields . Like you want to build you carrier in IT field in India . Every one suggest select one from these Tricity Bangalore , Hyderabad & third one Chandigarh, also these cities are called IT hubs. There fore why I am come across these points what I mean to say here these things. Think you are a freelancer web designer & want to publish your design on any SNM . Suppose you publish this on Facebook , you get no response better place is twitter for this purpose in same mode if you are celebrity & go for twitter for publishing your images nothing you get some responses , here the Facebook is better .So without proper knowledge of SNM sites your work is just like a super fast wind no one like it . Like for carrier growth in IT sector Chandigarh, Hyderabad & Bangalore are the best one same for best social networking Google+,twitter & facebook. Absolutely you can get an proper idea after reading this article .