Sharing Online Content is Another Way to Communicate Your Expertise

The internet presents an array of methods for professionals to express opinions and showcase expertise – blogging, articles, Tweets, Google+ posts, and many more. Publishing your own online content is a great way to get yourself notice while improving your website’s SEO. But your online communications and social media strategist should also recommend the benefits of sharing other people’s content:Increase your role as a reliable resource: Readers may already turn to your original content for valuable information. But if they are comfortable trusting your suggestions about other useful content, you’ve enhanced your position as a dependable source. Remember, no one can find and absorb all the relevant online content information on their own – so add “recommendations” to your content offering.Use sharing to build a strong network: When you recommend some else’s content, it’s likely the author will take note and look to reciprocate (who doesn’t like to be appreciated?!).

So, you’ll find that content you’ve authored reaches a wider audience, helping you develop your own network.Engage! That’s why we’re here: For the business community, the goal of social networking is not to collect the most connections and proclaim “I WIN!” Members of a social networking community look to others for interaction. If you fail to engage your connections will quickly disregard you. After all, it is a social gathering – so don’t bother showing up to the party if you’re going to ignore everyone else. Comment on other people’s posts, recommend news articles, ask questions – engage!Time for other efforts: Developing original content requires a serious time commitment. And while it takes time to consume media, the ratio isn’t even close.

So now and then, substitute penning a new blog post and instead spend time researching and sharing other experts’ content. You might even learn something!So, in the spirit of sharing, check out this infographic from AddThis that looks at the days and times when people usually share content. It’s interesting and valuable information to help make your brands more interactive.What are your thoughts and experiences regarding the benefits of original vs. shared content? We are looking forward to listening your opinions.