Author Image Posted By : engchat 10 Jun
Effect of Social media


 
Entertainment,Business,Business News With the emergence of online platforms such as Instagram, Snapchat, and Twitter, it is evident that social media is thriving. With the growing social media, comes more power to those who are able to successfully utilize these platforms. Social media allows someone to communicate with other people online about almost anything. Users can post anything from their political opinions to recipes. By posting about their passions, they are able to reach an audience and subsequently influence that audience based on what they post. Companies have identified this opportunity to influence and are taking advantage of it. Brands now often have their own social media pages, often times with public relations specialists in charge of them. In the fashion industry, social media is an exceptionally useful marketing tool. These platforms allow companies to reach their target audience in a cost-effective manner.

Also, designers can market their clothing lines and products in an effort to influence consumers to buy from their brand. In addition, the rise of bloggers play a big role in the industry. Bloggers can be anyone from an everyday person to a popular social media personnel. Both are essential in shaping how social media has changed the outreach to consumers. Fashion bloggers often publish their feedback on products in the form of videos, pictures, and tweets. This does two main things. First, it allows prospective buyers additional information and opinions on the product that will be used when deciding whether to make the purchase or not. Second, it creates more accessibility and a better connection between brands and the general public. Social media, when used correctly, has the power to influence consumers and strengthen the fashion industry. source: daily tribune More blogs at www.bacciinc.com

Author Image Posted By : engchat 26 May
Interests in Marketing


 
Advice,Marketing I was doing some research for my marketing class and I interviewed Mr. Sean Stevens, who is the director of field marketing of the company Nothing Bunt Cakes. His role is to be the day to day face and voice between the company and the franchises. He builds marketing plans and helps carry them out, and maintains their social media presence. He has been working with nothing bunt cakes for two months. His previous job was the director of field marketing with Wingstop. He said that the biggest difference is the experience of the franchises that he works with. At Wingstop the franchises that he worked with were fairly experienced and usually owned several stores. With Nothing Bunt Cakes his franchises are not very experienced. They only own two or three store fronts. He spends more time teaching the new franchises than he did at his other job. He did say that the field marketing parts of the job were very similar. Stevens earned a marketing degree at Stetson University. After he graduated he spent five to six years in sales. He then got an entry level marketing job and has stayed in marketing since.

The most difficult part of his current job is Nothing Bunt Cakes processes. When problems arise he spend a lot of time creating new programs that have should have already been put in motion. He pointed out that Nothing Bunt Cakes is a fairly new company (20 years) and is growing quickly. Stevens enjoys getting to be the voice of the consumer. He understands the business side of the company but he gets to be the voice of the customer. Being that I will be graduating in a year and start looking for a job he gave the advice to build relationships. Networking is so important, not just knowing people but having a relationship with them. He also gave the advice to learn how to market yourself.

Right out of college it will be the first thing that you need to market to get a job. He also said to make your values clear and known. Going into a job interview they know that they can teach you certain skills but they can’t teach you new values. A learned a lot from Mr. Stevens about the marketing field and how to get jobs in the future. Resources : Stevens, S. (2018, June 20). Phone interview. Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2014). Basic marketing: A marketing strategy planning approach. New York, NY: McGraw-Hill Irwin.