Author: engchat

Effect of Social media

Effect of Social media

 Entertainment,Business,Business News With the emergence of online platforms such as Instagram, Snapchat, and Twitter, it is evident that social media is thriving. With the growing social media, comes more power to those who are able to successfully utilize these platforms. Social media allows someone to communicate with other people online about almost anything. Users can […]

Interests in Marketing

Interests in Marketing


 
Advice,Marketing I was doing some research for my marketing class and I interviewed Mr. Sean Stevens, who is the director of field marketing of the company Nothing Bunt Cakes. His role is to be the day to day face and voice between the company and the franchises. He builds marketing plans and helps carry them out, and maintains their social media presence. He has been working with nothing bunt cakes for two months. His previous job was the director of field marketing with Wingstop. He said that the biggest difference is the experience of the franchises that he works with. At Wingstop the franchises that he worked with were fairly experienced and usually owned several stores. With Nothing Bunt Cakes his franchises are not very experienced. They only own two or three store fronts. He spends more time teaching the new franchises than he did at his other job. He did say that the field marketing parts of the job were very similar. Stevens earned a marketing degree at Stetson University. After he graduated he spent five to six years in sales. He then got an entry level marketing job and has stayed in marketing since.

The most difficult part of his current job is Nothing Bunt Cakes processes. When problems arise he spend a lot of time creating new programs that have should have already been put in motion. He pointed out that Nothing Bunt Cakes is a fairly new company (20 years) and is growing quickly. Stevens enjoys getting to be the voice of the consumer. He understands the business side of the company but he gets to be the voice of the customer. Being that I will be graduating in a year and start looking for a job he gave the advice to build relationships. Networking is so important, not just knowing people but having a relationship with them. He also gave the advice to learn how to market yourself.

Right out of college it will be the first thing that you need to market to get a job. He also said to make your values clear and known. Going into a job interview they know that they can teach you certain skills but they can’t teach you new values. A learned a lot from Mr. Stevens about the marketing field and how to get jobs in the future. Resources : Stevens, S. (2018, June 20). Phone interview. Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2014). Basic marketing: A marketing strategy planning approach. New York, NY: McGraw-Hill Irwin.

Sharing Online Content is Another Way to Communicate Your Expertise

Sharing Online Content is Another Way to Communicate Your Expertise


The internet presents an array of methods for professionals to express opinions and showcase expertise - blogging, articles, Tweets, Google+ posts, and many more. Publishing your own online content is a great way to get yourself notice while improving your website's SEO. But your online communications and social media strategist should also recommend the benefits of sharing other people's content:Increase your role as a reliable resource: Readers may already turn to your original content for valuable information. But if they are comfortable trusting your suggestions about other useful content, you've enhanced your position as a dependable source. Remember, no one can find and absorb all the relevant online content information on their own - so add "recommendations" to your content offering.Use sharing to build a strong network: When you recommend some else's content, it's likely the author will take note and look to reciprocate (who doesn't like to be appreciated?!).

So, you'll find that content you've authored reaches a wider audience, helping you develop your own network.Engage! That's why we're here: For the business community, the goal of social networking is not to collect the most connections and proclaim "I WIN!" Members of a social networking community look to others for interaction. If you fail to engage your connections will quickly disregard you. After all, it is a social gathering - so don't bother showing up to the party if you're going to ignore everyone else. Comment on other people's posts, recommend news articles, ask questions - engage!Time for other efforts: Developing original content requires a serious time commitment. And while it takes time to consume media, the ratio isn't even close.

So now and then, substitute penning a new blog post and instead spend time researching and sharing other experts' content. You might even learn something!So, in the spirit of sharing, check out this infographic from AddThis that looks at the days and times when people usually share content. It's interesting and valuable information to help make your brands more interactive.What are your thoughts and experiences regarding the benefits of original vs. shared content? We are looking forward to listening your opinions.

Social Media Principle 2 . Behaviours That Sway Purchase

Social Media Principle 2 . Behaviours That Sway Purchase


Businesses must understand the people's social agenda by looking at the social action behaviours that sway purchase.In the age of the shareholder, the agenda of businesses has been orientated around generating maximum profit and consequently, they have focused on engendering behaviour that is centred on the usage and/or consumption of their products and services. Revenue created from these actions will usually benefit the business, the share price and the shareholders.However, this agenda can fundamentally clash with the social agenda of real people, which centres' on actions, behaviours and new and old technologies that allow them to share, connect, interact, learn, love, have fun and enjoy new experiences with each other.AFor businesses to operate effectively in this new age of communication, it's fundamental for them to adopt an approach that hinges on understanding the social agenda of real people.

They must get amongst the people who use their products and/or services, not strictly to look at the purchasing behaviour, but to look at the social actions or the behaviours that may influence purchase. Inherent in this is a study of the new ways that people connect, socialize, interact and communicate with each other.Although businesses will never achieve 100% understanding (because, lets face it, humans are highly complex creatures, after all), those that succeed in such an approach will then be able to market with people, rather than at them. Ultimately, these businesses will be able to communicate their messages in ever more meaningful ways, and create more evocative experiences that connect with and enhance people's lives and their social agendas.

AUnsurprisingly, Nike is a company that has fully embraced this ethos. Simon Pestridge, their UK marketing director said recently that, "advertising is about achieving awareness, and [they] no longer need awareness." He believes that they "need to become a part of people's lives," and that they want to "inspire consumers to seek out their content" and "this is the model [they] will be following from now on." They believe that they understand their customers much better than anyone else and continue to learn by doing things like "running ideas past a kid on a football pitch. If [we] don't get laughed they're probably on the right track."A

The Solavei

The Solavei


Solavei is a social networking and commerce platform that enables users to connect, share, and capitalize on the power of social networks. Solavei's mission is to make commerce less expensive by empowering individuals to make money on the products and services they enjoy and use every day.Solavei's initial product offering is affordable, no-contract, unlimited voice, text, and data services through the entire United States. It operates as an MVNO through a strategic partnership with T-Mobile USA. Solavei is led by former Fortune 100 telecom and retail executives and advisors. "We're going to make a big difference in people's lives by shifting billions of dollars from traditional mass-media advertising into the greatest advertising vehicle today - people. Solavei is the first company to create an economic linkage between mobile service, social commerce, and social networking technology.

We give people the cabability to earn income by using and promoting the services they are already consuming on a daily basis.Solavei has a team of some of the best and brightest that the technology and telecommunications fields have to offer. They've made big things happen at their previous companies, and now they're making even more happen at Solavei. They attracted leading people from AT&T, Walmart, J.P. Morgan, Microsoft, and T-Mobile to our team. They partnered with high profile brands and earned the interest of investors from , News Corp., and various venture capital firms.SolaveiTM, a first-of-its kind social networking and commerce platform, launched its unlimited 4G nationwide voice, text and data mobile service with more than 25,000 new members at start, unlocking consumers' earning potential through an affordable, contract-free service that pays people back for adding new clients. Solavei's business model is shifting the huge amounts of dollars that the large wireless carriers spend in advertising to benefit the largest advertising vehicle today - people.The debut of Solavei's flat $49 unlimited mobile phone plan addresses Americans' struggle for affordable wireless service, as recently highlighted in the findings of a new survey1 conducted by market research firm Toluna. Results showed a majority of consumers (63 percent) had concerns about their mobile phone service, led by overall high cost and followed by hidden fees, plan changes, and charges for exceeding data limits.

Answering the demand for a simple and affordable mobile phone solution, Solavei created a comprehensive mobile virtual network operator (MVNO) to give an unlimited service plan to its members at just $49 per month. Consumers have the versatility to use any compatible unlocked GSM mobile phone, or purchase a new HTC One S, HTC Wildfire or ZTE Origin from Solavei. In addition, consumers can now make money when they share the mobile phone service with their family and friends through Solavei's social commerce community, which is integrated into the leading social networks."Today's connected consumers depend on their mobile phones but struggle with the cost of current mobile service offers in the market," said Ryan Wuerch, founder and CEO of Solavei. "Solavei created a comprehensive social commerce platform with the tools and resources to leverage the power of relationships using existing social networks to make mobile service more affordable - and even profitable - for our members. In three weeks of Beta testing, we've enrolled more than 25,000 new members and demonstrated the breadth and scalability of our systems."Solavei empowers consumers to earn a recurring monthly income for an action most Americans already take - suggesting favorite products or services to family and friends. In fact, nearly all consumers (93 percent) have referred a product or service. Consumers get the chance to earn by sharing their mobile service experience with others through Solavei's integrated social networking platform."Solavei has a unique approach to how it's working with consumers, not treating them as a commodity, but as part of the team,'' said Roger Entner, founder and lead analyst of Recon Analytics. "As an innovator in the social commerce market, Solavei has an appealing solution for consumers to earn recurring monthly income.''Starting today, consumers can go to Solavei and check coverage in their area, explore phone options and sign up for service. Through Solavei's social commerce platform and mobile application, members can share the Solavei Mobile Service experience with others and generate profits. At its simplest, members can earn $20 per month for every three mobile-service members (called a "Trio") they or someone directly connected to them signs up for mobile service.

When members enroll three Trios, the income generated is bigger than their monthly plan cost of $49, essentially making their mobile service free and profitable. Members are able to continue to increase their recurring monthly income as they use their social networks to sign up more people for Solavei Mobile Service, turning their mobile phones into income.Wuerch founded Solavei in recognition of two important shifts in consumer behavior: social networking and a desire to find new strategies of earning income. With regard to consumer lifestyles, Solavei is meeting consumers where they are in this challenging economy. This is validated in the Solavei/Toluna survey results:Need for Mobile Phones - Wireless phone access is so vital that you Americans that just 4 percent of consumers surveyed said they would cut their phone service when finances are tight, ranking it ahead of gas, savings and cable TV.Seeking Financial Stability - Most consumers would re-invest any money saved/earned from mobile phone service back into their finances with more than a third (37 percent) putting money towards other bills, 28 percent towards savings and 13 percent toward paying off debts.Consumers Want to Recruit - Solavei's compensation plan appears to make sense (and cents) to those surveyed, as a majority (80 percent) would say "yes" or "maybe" to sharing a new wireless service with friends and family members if they would get free mobile phone service or earn additional income.If you're looking to live the future now, check out Solavei and become a part of history today.

Improving Your LinkedIn Presence

Improving Your LinkedIn Presence


LinkedIn has emerged as one of the greatest professional networking sites. It has over 100 million users and still counting. You can find jobs and business opportunities on LinkedIn. It has made our professional lives much easier. You can make connections with millions of users across the globe. It helps you establish your business as a well-known brand.How does it work?LinkedIn also works as any other social networking site. To get started, you need is to sign up and create your profile. You can add links to your blogs and other relevant websites. You can include other social media accounts. Another added feature is, you can integrate your LinkedIn account with your existing email account. This will help you get connected with the people you already know.

Once you are done with creating profile, you can start making connections now. Search for similar interest groups or businesses in your industry niche. With LinkedIn you can connect with professionals rather than connecting with friends. Groups organize discussions. It will enable users to participate in the discussions and to make connections. In these discussions and forums, internet marketers also offer business opportunities and jobs. You can get many opportunities for businesses and employment.How is it beneficial?LinkedIn is a huge network of professionals and offers benefits for internet marketers and businesses, some of them are:If you are a start up, LinkedIn is the place where you can find likeminded people. You can make connections with similar details please visit

Vendors & Social Media

Vendors & Social Media


Working as a sales manager at Advanta Leasing, I got a call from an irate first time vendor. He was livid because his customer received the initial lease invoice with three large fees. Nobody communicated that fees would be included and the lessee wanted to cancel the deal. The lessee ended up paying cash and the vendor never used us again. The vendor was mad enough to put his complaint in writing and that was the end of the matter.Oh how things have changed! If that were to happen today the vendor could reach in his pants and tell hundreds people what happened. Instead of just our company reading his complaint, now his 130 friends on Facebook and 300 followers on Twitter (these are the average numbers according to The Thank You Economy by Gary Vaynerchuk) are immediately aware of the problem.Change is not coming, it's here. Next time you're in a mall, or an airport look around, at least half of the people you see are walking around with their heads down and their fingers taping on their phones. Smart phones have changed they way we do business. The customer has a voice and he's talking with his friends, family and other business owners in on-line discussion groups.With the advent of social media every customer is a potential reporter, and leasing companies need to stay current. Most businesses I speak with are afraid of social media. They think that it's just for consumers not for business to business transactions.

They say things like:??? "Social media? Twitter isn't appropriate for our market."
??? "Facebook is for kids, not businesses"
??? "We don't have time to maintain a blog."
??? "We use it, several of our people are on LinkedIn."Whether you like it or not, social media is becoming a key way to connect with customers. Facebook, Twitter and LinkedIn have shown that they have staying power. Think it's not for business to business transactions? Avaya sold a $250,000 phone system using social media. (Read about Avaya's success with social media here: (Casey Hibbard's article, "It Pays to Listen.") Getting involved in social media is necessary, makes sense and allows you to truly connect with customers.Many leasing companies come off as non-caring corporate entities. Their web sites are so nondescript and boring that the customer has no idea what they company is really like. If you have a Facebook page you can show the human side of your company. You address in a public forum the questions and concerns your customers have about your products and services-which are being asked anyway without your participation. You participate in the conversations taking place that relate to equipment leasing, and you build a customer community.If you want to proceed slowly you can just observe industry discussions with social media monitoring tools.

The web site Social Mention is like Google Alerts for social media. Once you're ready to dip your toes in the water, recruit employees who are involved and excited about social media to come up with a policy that can guide employee usage. Every employee can then become a marketer for your company.You don't have to start from scratch. There are dozens of social media policies from major companies available online. Then start engaging with current vendors. Sharing information shouldn't be viewed as broadcasting to the market but rather as seeking to start conversations. The point is to draw in interested vendors, key influencers, and sales prospects by engaging them in discussions and building business relationships.Also, remember to ask questions. Make it a habit to end your status updates, blog posts or other content with a question asking followers what they think. Vendors enjoy talking about themselves and their experiences; let them do it on your page, and learn from what they tell you.Engaging with your vendors on the social media sites creates loyalty, increases orders, and humanizes your company. It's really simple. If your customers use social media, you need to be there, too. Just think of it as part of your marketing mix and who knows, you might get a 250K deal like Ayaya.

How A Social Media Consulting Service Can Help Your Business Grow

How A Social Media Consulting Service Can Help Your Business Grow


Perhaps you have already heard the buzz about social media marketing. Probably you already have a Facebook profile or tweeting every now and then. However, marketing via social networking sites is a lot more than just finding out what your other friends are doing these days. If you want to include it into your marketing campaign then you need to hire a social media consulting service right away. If you are not sure about the benefits of utilizing social networking sites to promote your business, and getting skeptical about the results, then the following points can clarify your doubts.Social media marketing strategies will help you extent your brand and reach billions of potential clients. Moreover, it will also help your customers know about your company and about the services and products you are offering. To make it simple, it will help you connect, create, and satisfy your customers.Having a business profile on social media networking sites will help your clients contact you conveniently, share their concerns, and complains (if they have any) about your brands and services.

On the other hand, it will help you respond your client's queries and cater them based on their requirements.When you get the chance to connect with billions of people and talk to them directly, you will automatically build a solid customer base and will create long lasting relationships with your clients. Not just that, creating a solid relationship will also make your customers trust your brands and services.Using social media networking sites to promote your brands and services can be more beneficial if you are in search of a useful marketing method. Keep posting updates about interesting things, this will catch the attention of your customers.

However, do not forget to maintain a limit. Too much of anything can be dangerous for you and your company.Make your customers feel special by contacting them individually. Post special offers and provide great discounts. Let them know that your brand is not just trying to provide them quality products but focusing on helping them to save their money as well.Using social networking sites is free but if you want to do it the right way then you need to seek the help of top social media marketing companies that have been working for a long time with proven track records. Choosing a social media consulting service should be done carefully otherwise you may end up losing money.

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