In today's marketplace, it can be a little challenging for businesses to stand out. Many elements need to be considered to beat the competition or at least be at their level. One of the most effective ways to reach more potential customers is by search engine optimization. This is the most used digital marketing…
Working as a sales manager at Advanta Leasing, I got a call from an irate first time vendor. He was livid because his customer received the initial lease invoice with three large fees. Nobody communicated that fees would be included and the lessee wanted to cancel the deal. The lessee ended up paying cash and the vendor never used us again. The vendor was mad enough to put his complaint in writing and that was the end of the matter.Oh how things have changed! If that were to happen today the vendor could reach in his pants and tell hundreds people what happened. Instead of just our company reading his complaint, now his 130 friends on Facebook and 300 followers on Twitter (these are the average numbers according to The Thank You Economy by Gary Vaynerchuk) are immediately aware of the problem.Change is not coming, it's here. Next time you're in a mall, or an airport look around, at least half of the people you see are walking around with their heads down and their fingers taping on their phones. Smart phones have changed they way we do business. The customer has a voice and he's talking with his friends, family and other business owners in on-line discussion groups.With the advent of social media every customer is a potential reporter, and leasing companies need to stay current. Most businesses I speak with are afraid of social media. They think that it's just for consumers not for business to business transactions.
They say things like:??? "Social media? Twitter isn't appropriate for our market."
??? "Facebook is for kids, not businesses"
??? "We don't have time to maintain a blog."
??? "We use it, several of our people are on LinkedIn."Whether you like it or not, social media is becoming a key way to connect with customers. Facebook, Twitter and LinkedIn have shown that they have staying power. Think it's not for business to business transactions? Avaya sold a $250,000 phone system using social media. (Read about Avaya's success with social media here: (Casey Hibbard's article, "It Pays to Listen.") Getting involved in social media is necessary, makes sense and allows you to truly connect with customers.Many leasing companies come off as non-caring corporate entities. Their web sites are so nondescript and boring that the customer has no idea what they company is really like. If you have a Facebook page you can show the human side of your company. You address in a public forum the questions and concerns your customers have about your products and services-which are being asked anyway without your participation. You participate in the conversations taking place that relate to equipment leasing, and you build a customer community.If you want to proceed slowly you can just observe industry discussions with social media monitoring tools.
The web site Social Mention is like Google Alerts for social media. Once you're ready to dip your toes in the water, recruit employees who are involved and excited about social media to come up with a policy that can guide employee usage. Every employee can then become a marketer for your company.You don't have to start from scratch. There are dozens of social media policies from major companies available online. Then start engaging with current vendors. Sharing information shouldn't be viewed as broadcasting to the market but rather as seeking to start conversations. The point is to draw in interested vendors, key influencers, and sales prospects by engaging them in discussions and building business relationships.Also, remember to ask questions. Make it a habit to end your status updates, blog posts or other content with a question asking followers what they think. Vendors enjoy talking about themselves and their experiences; let them do it on your page, and learn from what they tell you.Engaging with your vendors on the social media sites creates loyalty, increases orders, and humanizes your company. It's really simple. If your customers use social media, you need to be there, too. Just think of it as part of your marketing mix and who knows, you might get a 250K deal like Ayaya.
Perhaps you have already heard the buzz about social media marketing. Probably you already have a Facebook profile or tweeting every now and then. However, marketing via social networking sites is a lot more than just finding out what your other friends are doing these days. If you want to include it into your marketing campaign then you need to hire a social media consulting service right away. If you are not sure about the benefits of utilizing social networking sites to promote your business, and getting skeptical about the results, then the following points can clarify your doubts.Social media marketing strategies will help you extent your brand and reach billions of potential clients. Moreover, it will also help your customers know about your company and about the services and products you are offering. To make it simple, it will help you connect, create, and satisfy your customers.Having a business profile on social media networking sites will help your clients contact you conveniently, share their concerns, and complains (if they have any) about your brands and services.
On the other hand, it will help you respond your client's queries and cater them based on their requirements.When you get the chance to connect with billions of people and talk to them directly, you will automatically build a solid customer base and will create long lasting relationships with your clients. Not just that, creating a solid relationship will also make your customers trust your brands and services.Using social media networking sites to promote your brands and services can be more beneficial if you are in search of a useful marketing method. Keep posting updates about interesting things, this will catch the attention of your customers.
However, do not forget to maintain a limit. Too much of anything can be dangerous for you and your company.Make your customers feel special by contacting them individually. Post special offers and provide great discounts. Let them know that your brand is not just trying to provide them quality products but focusing on helping them to save their money as well.Using social networking sites is free but if you want to do it the right way then you need to seek the help of top social media marketing companies that have been working for a long time with proven track records. Choosing a social media consulting service should be done carefully otherwise you may end up losing money.
You need to educate yourself on how to get the most benefit out of Facebook if you are thinking about using it. Too often people will spend much of their time focusing on achieving the goal they have in mind, and they miss seeing the kind of tools available to them and what their readers really need. After learning about these things, you will see much better results from your Facebook pages.Be Active Outside Your Own PageAlthough this may seem like an obvious point, you would be amazed just how easy it is to find things that keep you busy on only your own page. You need to make sure that you are posting on othere pages, talking to other people and sharing your expertise so that you get noticed by new people on a regular basis.You Need to Keep Your Page InterestingBy updating news, photos and design features of your pages, it will keep readers interested and engaged so they will keep coming back to see what is new.
You need to make sure to keep your site fresh and current on a regular basis.Make sure that you don't make too many of the same changes in a row. Status updates and news about your business is great, but adding photos of business members, tags related to your customers, a bit of humor or other things like this will showcase more of your personality.It's Ok to Get a Little PersonalHaving some of the "face" behind your business come through on your pages can be a good thing. However, you need to achieve a balance between letting your readers see the real you and giving too much information. In truth, your customers and readers care more about what you can do for them. But, when they can see some glimpses of the person behind the business, it will give them more reason the trust you.Get Familiar with The Facebook ToolsFacebook pages come with many built-in tools and resources, but many business owners never bother to learn how to implement and use them. Of course not all of these resources will apply to your pages, or you won't like using any of them, but it is a plus to know what you have available in the event there is something that you could use in the future.
Facebook is highly useful, and isn't terribly complicated, so take a little while to learn about all the features.Set-Up and Use Your PageThe initial setting up of a Facebook page will be the most "difficult" part, but there are plenty of resources and programs that can help you set up a nice page and how to use it for its full potentail. To get a large following quickly, set up a fan page that is similar to ones that have proven to be successful. Of course you don't want to look like you copied someone else's page, but there are things that you can duplicate that will help your page be successful.So get on Facebook and start seeing what it can do for you and your business!
One of the most stress reliever in today's generation is through the use of networking sites. Well not to mention the "exploring" of your friends facebook status pages where you haven't meet for several years now. But as what other cases brings to the most of us, facebook also caused our day bad luck and disappointment by reading unhealthy facebook statuses. Facebook status will really depends on what the user would write/post on it. We have all the freedom to write what we would like to share with people in the said networking site. For me, as one of the facebook user choose the words and the genre of facebook statuses before hitting the post button. As I go into the pages of my friends and other facebook user, I really amazed with what their status pages are. This really makes funny facebook statuses interesting to talk to. And I want to share this different facebook status I have encountered on my friends pages.Funny facebook statuses is somewhat a healthy food for our eyes if they are made to, some could really made us laugh and would complete our day.
Here are the top funny facebook statuses my friends commonly posted on their facebook status. " I can't sleep…(+ the emoticons)" many facebook users posts this kind of stuff ranging from 12:00 am - 5:00 am in the morning saying they can't sleep yet keep on making comments every time people would hit like buttons or leave comments. Some posted (copy and paste) inspirational quotes. The quote might not be intended for you but still seems you are the one being directed to it by relating on the message and ending up in liking it or worst sharing it in your own Timeline of your friend's timeline. One also wrote about their new year's resolution like "I would use facebook at least an hour a day and save my internal organs" yet not a clock watcher and would hit hundreds of liker and shares. Some would post about how happy they are about their lives after a broken relationships showing amazing funny facebook statuses (yet deep inside still crying and curse their X's).
Reading funny facebook status is kind of relaxing in a sense that you could hear many voices with true feelings. You could also discover hidden personalities which could only exposed when they are on facebook.Funny facebook statuses are of great help whenever you are feeling down. Some could help you realized how blessed you are by reading status updates from your friends saying about their past experiences. You could also encounter different messages that would (unconsciously) help you realize the reality. Isn't it funny seeing your facebook notification flood with different funny facebook statuses? If you would just read all of them, you will be amazed about how your friends become to open about their feelings compare to seeing them in person. Facebook status mirrors the real feeling of a person so read some of them and is amazed.
Now a day , everyone want to extend their views ,ideas Globally & through out ht universe. The business want to sell his product globally, celebrities want to show his/her images in all over the world. How this is possible. Its will happen through internet, which part of internet is using for this purpose. How this is possible, how you show own criteria all the universe, its will done or just a myth. No its not a myth we can do this But we have particular knowledge of Social networking Sites . Now What is SNS , why we use this SNS, How this internet field help us to show every body features globally.
Mainly the SNS is just a site which distribute your action globally. It fulfill our needs of globally networking , like as I say earlier business ,celebrities & many professionals. When You ask or go to a seo person or webmaster & ask what is SNS , How I use it. They will reply go to Google search tab & write social networking sites. After doing this you will get the a long list of SNS sites: You get a long list, you get confused which is perfect for your aspects. which covers all you ideas & share these globally. You want a site which gives a perfect & smooth results. Without the way you lost in a cave with no direction of path. So , what you do for this. For clearing this query in simple way I explore my idea of selection a city or Tricity for growth of carrier. After study the first thing about making the best carrier is best city, how we select that, this first step is the beam of life. For the selection of carrier zone city firstly we think which sector is growth in which city according to that we select city.
Secondly, the salary issues & many more issues will come across. Office environment is also the factor while selection. Obviously, we select the city which is on the peak on any fields . Like you want to build you carrier in IT field in India . Every one suggest select one from these Tricity Bangalore , Hyderabad & third one Chandigarh, also these cities are called IT hubs. There fore why I am come across these points what I mean to say here these things. Think you are a freelancer web designer & want to publish your design on any SNM . Suppose you publish this on Facebook , you get no response better place is twitter for this purpose in same mode if you are celebrity & go for twitter for publishing your images nothing you get some responses , here the Facebook is better .So without proper knowledge of SNM sites your work is just like a super fast wind no one like it . Like for carrier growth in IT sector Chandigarh, Hyderabad & Bangalore are the best one same for best social networking Google+,twitter & facebook. Absolutely you can get an proper idea after reading this article .
"Marketing told us to see people as consumers; now we need to start seeing them as people 1st and consumers only 2nd, 3rd or 4th.For the last half century, Marketing has presented itself as a force for good in business: it alone amongst business disciplines puts the people who buy things at the heart of the company that makes the things they buy - "orienting all of the corporation's activities around satisfying the needs, wants and desires of the consumer" (as one pioneer put it).AHowever, the reality has turned to be rather less people-friendly: marketers and their agencies have come to view the economic aspects of the people-who-buy-your-stuff as being more interesting and important than the other (more interesting) things about them. Indeed, "consumer-" or "customer-orientation" has turned out to be just another excuse to advance the company's agenda at the expense of that of the-people-who-buy (think for example what a lopsided concept "consumer loyalty" is - them being loyal to the brand, foreswearing all others etc, rather than us making a real commitment to them)AAnd over time, we have come to see the-people-who-buy-your-stuff as people-whose-only-real-interest-is-in-buying-your-stuff.
The Social Revolution is making this look really silly and embarrassing - not to say, unhelpful: it turns out from the way that people are adopting and using the new technologies that people-who-buy-stuff are actually really interested in other people, talking to & with them; doing stuff together; sharing passions and interesting stuff they find; helping each other and all kinds of other regular human stuff that doesn't obviously have anything to do with the brands and marketing we thought was important to them (because they are to us).And they trust each other much more than they trust us - even people they've never met and never will - they trust more than they trust us.So we've got to get human. Human scale. Human-sensed. Human-interested. Human-kind. Helping the people-who-buy-stuff do what they do best - interact with other humans, for example.
The Timeline is one of the newest elements introduced by Facebook, and whether you have seen it coming or not, the Facebook Timeline Covers are now an integrated part of your profile. The new design that Facebook has come up with makes one think about a magazine - and not just any, but one that has you on the front page. Therefore, it is easy to recognize the purpose of the cover, and that is to put YOU in the spotlight. But it is, however, entirely up to you how you decide to stand out.For those of you familiar with the virtual environment, the Facebook Timeline Covers might seem (un)surprisingly similar to the header of a web-site. They serve the same purpose and bear the same marks of creativity. In other words, the more creative you are, the more attractive your cover will be, and thus, your profile will draw the attention of many online visitors.
The Facebook Timeline Covers offer the possibility of expressing your mood at a certain moment, or your overall character. After all, the fact that a picture speaks louder than a thousand words has been proven many times. The first and easiest way of customizing your cover is by setting a picture of you that already exists in your photo album, or by uploading one from your computer. Even if you are looking for a more sophisticated design, your way around it will not be rocket science, either. There are many websites out there that are dedicated to helping you find the right pattern for the process of cover customization.
For the ones who have a passion for photography, the Timeline cover is a reason of joy, as it will put your hobby in the spotlight, and implicitly, add some admirers to your friends list. As this cover is what visitors will first see when clicking your profile, it is recommended that you make it as representative as possible.However, beware. If you intend to use the cover as advertisement, Facebook reserves its right of closing your account at any time, without warning.Also, keep in mind that your Timeline Cover should not be less than 720 pixels wide, and they can be seen by anyone who accesses your profile, whether they belong to your friends list or not. Facebook Timeline Covers seem like a good addition, but it is up to you to make proper use of them.