Category Archives: software

Posted By : engchat 26 May

Interests in Marketing

 
Advice,Marketing I was doing some research for my marketing class and I interviewed Mr. Sean Stevens, who is the director of field marketing of the company Nothing Bunt Cakes. His role is to be the day to day face and voice between the company and the franchises. He builds marketing plans and helps carry them out, and maintains their social media presence. He has been working with nothing bunt cakes for two months. His previous job was the director of field marketing with Wingstop. He said that the biggest difference is the experience of the franchises that he works with. At Wingstop the franchises that he worked with were fairly experienced and usually owned several stores. With Nothing Bunt Cakes his franchises are not very experienced. They only own two or three store fronts. He spends more time teaching the new franchises than he did at his other job. He did say that the field marketing parts of the job were very similar. Stevens earned a marketing degree at Stetson University. After he graduated he spent five to six years in sales. He then got an entry level marketing job and has stayed in marketing since.

The most difficult part of his current job is Nothing Bunt Cakes processes. When problems arise he spend a lot of time creating new programs that have should have already been put in motion. He pointed out that Nothing Bunt Cakes is a fairly new company (20 years) and is growing quickly. Stevens enjoys getting to be the voice of the consumer. He understands the business side of the company but he gets to be the voice of the customer. Being that I will be graduating in a year and start looking for a job he gave the advice to build relationships. Networking is so important, not just knowing people but having a relationship with them. He also gave the advice to learn how to market yourself.

Right out of college it will be the first thing that you need to market to get a job. He also said to make your values clear and known. Going into a job interview they know that they can teach you certain skills but they can’t teach you new values. A learned a lot from Mr. Stevens about the marketing field and how to get jobs in the future. Resources : Stevens, S. (2018, June 20). Phone interview. Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2014). Basic marketing: A marketing strategy planning approach. New York, NY: McGraw-Hill Irwin.

Posted By : engchat 10 Dec

Sharing Online Content is Another Way to Communicate Your Expertise

The internet presents an array of methods for professionals to express opinions and showcase expertise – blogging, articles, Tweets, Google+ posts, and many more. Publishing your own online content is a great way to get yourself notice while improving your website’s SEO. But your online communications and social media strategist should also recommend the benefits of sharing other people’s content:Increase your role as a reliable resource: Readers may already turn to your original content for valuable information. But if they are comfortable trusting your suggestions about other useful content, you’ve enhanced your position as a dependable source. Remember, no one can find and absorb all the relevant online content information on their own – so add “recommendations” to your content offering.Use sharing to build a strong network: When you recommend some else’s content, it’s likely the author will take note and look to reciprocate (who doesn’t like to be appreciated?!).

So, you’ll find that content you’ve authored reaches a wider audience, helping you develop your own network.Engage! That’s why we’re here: For the business community, the goal of social networking is not to collect the most connections and proclaim “I WIN!” Members of a social networking community look to others for interaction. If you fail to engage your connections will quickly disregard you. After all, it is a social gathering – so don’t bother showing up to the party if you’re going to ignore everyone else. Comment on other people’s posts, recommend news articles, ask questions – engage!Time for other efforts: Developing original content requires a serious time commitment. And while it takes time to consume media, the ratio isn’t even close.

So now and then, substitute penning a new blog post and instead spend time researching and sharing other experts’ content. You might even learn something!So, in the spirit of sharing, check out this infographic from AddThis that looks at the days and times when people usually share content. It’s interesting and valuable information to help make your brands more interactive.What are your thoughts and experiences regarding the benefits of original vs. shared content? We are looking forward to listening your opinions.

Posted By : engchat 5 Oct

The Solavei

Solavei is a social networking and commerce platform that enables users to connect, share, and capitalize on the power of social networks. Solavei’s mission is to make commerce less expensive by empowering individuals to make money on the products and services they enjoy and use every day.Solavei’s initial product offering is affordable, no-contract, unlimited voice, text, and data services through the entire United States. It operates as an MVNO through a strategic partnership with T-Mobile USA. Solavei is led by former Fortune 100 telecom and retail executives and advisors. “We’re going to make a big difference in people’s lives by shifting billions of dollars from traditional mass-media advertising into the greatest advertising vehicle today – people. Solavei is the first company to create an economic linkage between mobile service, social commerce, and social networking technology.

We give people the cabability to earn income by using and promoting the services they are already consuming on a daily basis.Solavei has a team of some of the best and brightest that the technology and telecommunications fields have to offer. They’ve made big things happen at their previous companies, and now they’re making even more happen at Solavei. They attracted leading people from AT&T, Walmart, J.P. Morgan, Microsoft, and T-Mobile to our team. They partnered with high profile brands and earned the interest of investors from , News Corp., and various venture capital firms.SolaveiTM, a first-of-its kind social networking and commerce platform, launched its unlimited 4G nationwide voice, text and data mobile service with more than 25,000 new members at start, unlocking consumers’ earning potential through an affordable, contract-free service that pays people back for adding new clients. Solavei’s business model is shifting the huge amounts of dollars that the large wireless carriers spend in advertising to benefit the largest advertising vehicle today – people.The debut of Solavei’s flat $49 unlimited mobile phone plan addresses Americans’ struggle for affordable wireless service, as recently highlighted in the findings of a new survey1 conducted by market research firm Toluna. Results showed a majority of consumers (63 percent) had concerns about their mobile phone service, led by overall high cost and followed by hidden fees, plan changes, and charges for exceeding data limits.

Answering the demand for a simple and affordable mobile phone solution, Solavei created a comprehensive mobile virtual network operator (MVNO) to give an unlimited service plan to its members at just $49 per month. Consumers have the versatility to use any compatible unlocked GSM mobile phone, or purchase a new HTC One S, HTC Wildfire or ZTE Origin from Solavei. In addition, consumers can now make money when they share the mobile phone service with their family and friends through Solavei’s social commerce community, which is integrated into the leading social networks.”Today’s connected consumers depend on their mobile phones but struggle with the cost of current mobile service offers in the market,” said Ryan Wuerch, founder and CEO of Solavei. “Solavei created a comprehensive social commerce platform with the tools and resources to leverage the power of relationships using existing social networks to make mobile service more affordable – and even profitable – for our members. In three weeks of Beta testing, we’ve enrolled more than 25,000 new members and demonstrated the breadth and scalability of our systems.”Solavei empowers consumers to earn a recurring monthly income for an action most Americans already take – suggesting favorite products or services to family and friends. In fact, nearly all consumers (93 percent) have referred a product or service. Consumers get the chance to earn by sharing their mobile service experience with others through Solavei’s integrated social networking platform.”Solavei has a unique approach to how it’s working with consumers, not treating them as a commodity, but as part of the team,” said Roger Entner, founder and lead analyst of Recon Analytics. “As an innovator in the social commerce market, Solavei has an appealing solution for consumers to earn recurring monthly income.”Starting today, consumers can go to Solavei and check coverage in their area, explore phone options and sign up for service. Through Solavei’s social commerce platform and mobile application, members can share the Solavei Mobile Service experience with others and generate profits. At its simplest, members can earn $20 per month for every three mobile-service members (called a “Trio”) they or someone directly connected to them signs up for mobile service.

When members enroll three Trios, the income generated is bigger than their monthly plan cost of $49, essentially making their mobile service free and profitable. Members are able to continue to increase their recurring monthly income as they use their social networks to sign up more people for Solavei Mobile Service, turning their mobile phones into income.Wuerch founded Solavei in recognition of two important shifts in consumer behavior: social networking and a desire to find new strategies of earning income. With regard to consumer lifestyles, Solavei is meeting consumers where they are in this challenging economy. This is validated in the Solavei/Toluna survey results:Need for Mobile Phones – Wireless phone access is so vital that you Americans that just 4 percent of consumers surveyed said they would cut their phone service when finances are tight, ranking it ahead of gas, savings and cable TV.Seeking Financial Stability – Most consumers would re-invest any money saved/earned from mobile phone service back into their finances with more than a third (37 percent) putting money towards other bills, 28 percent towards savings and 13 percent toward paying off debts.Consumers Want to Recruit – Solavei’s compensation plan appears to make sense (and cents) to those surveyed, as a majority (80 percent) would say “yes” or “maybe” to sharing a new wireless service with friends and family members if they would get free mobile phone service or earn additional income.If you’re looking to live the future now, check out Solavei and become a part of history today.

Posted By : engchat 9 Apr

Posting The Best Content For Internet Marketing

Content marketing is not a new concept. It has been around for a while and has recently entered the world of internet marketing. Content marketing is no longer limited to the page. It now reaches from articles and photos to blogs and videos. For businesses that give content marketing the attention it deserves, there are a number of benefits that are easy to attain if one simply follows a few simple rules.When it comes to internet marketing there is no limit to the benefits of effective content. Content will separate the good businesses from the bad. It keeps customers coming back and creates a dialogue with and about any organization that is able to successfully utilize it. The only way to achieve the gifts of content marketing is to take it seriously, to have a plan, and to open up to the possibilities of having an honest dialogue with consumers.Content, in any internet marketing strategy, should never be something a business feels like it has to do, but rather something it wants to do. Content that comes from a place of obligation is not nearly as dynamic as that which comes from a place of genuine love of product and service. When a company believes in what it does and to whom it is selling, communication becomes honest, easy, and even fun. Break down the wall between corporation and community. Those that create content for the website should have a love of just that: creating content. If the content is posted with excitement, it will be received with excitement.

The content that a business chooses to post should be viewed as a gift given to the consumers. It should be a thank you to the loyal customers that visit a site again and again. It is important that they feel appreciated and that the content they receive should make them laugh, inform them, or inspire them. Any good internet marketing strategy should be geared towards reminding the consumer that he or she is working with a company that cares and is generally interested in making its customers happy.Before creating any content, a company must know its business goals. Any business that has not taken the time to put in writing its goals for marketing will find any venture difficult. Once goals are established, they will inspire any company towards exactly the kind of content it will need to achieve said goals. As stated before, any content that does not serve a purpose should be avoided. Thus, any business that has a purpose, states that purpose, and takes customers with them as they attempt to achieve those goals will be participating in the wonder of the world of social media.There is no way to communicate to an audience that is not familiar. The world is full of unique people with different communication needs and wants, and this is very important in regards to any internet marketing strategy.

Any goal setting strategy should include choosing a group of consumers that a business would like to attract. Then, that group should be considered whenever any content is created.Finally, rather than remaining in the dark ages and hidden behind a great wall of money and power, internet marketing has made it possible for businesses to break down the wall and communicate with customers in a new and effective way. Thus, any content should be created and posted with the intent of reaching out and connecting with consumers on a personal level. Content should never seem robotic and impersonal. Remember, content is a gift.There it is: uncomplicated yet imperative general rules on content marketing. In the world ofinternet marketing, content is its ruler and has the power to make or break a company. Therefore, any business should take the opportunity it offers to reach goals, to provide information, to inspire others, and to form connections.

Posted By : engchat 5 Mar

8 Easy Methods to Connect With Your Followers on Twitter And Grow Your Brand Popularity!

If you’re a firm trying to use Twitter for marketing and publicity, just having an account and updating every so often is not sufficient. To have great results on Twitter, you’ll need to be proactive and you need to have a plan. The secret to becoming a success on Twitter is engagement. Keeping your enthusiasts amused and connected with your organization is your most important job. Although Twitter may be used as a sales channel, it is an exceptionally nuanced and delicate one. Try to sell directly to your followers and you will lose them very quickly indeed. If you develop genuine relationships with your enthusiasts, it is likely that you will see your business grow. Whether you are helping people with creating a website or you provide recipes for the tastiest pies ever tasted, using Twitter can really help you build your brand. Here are 8 easy ways to engage your supporters on Twitter and raise your brand popularity.Initiate the day by using a question and ensure you greet your enthusiasts nicely. Getting out of bed in the morning can be difficult. Add in a hectic daily commute and a full inbox and you’re likely to find yourself with an understandably frazzled worker. A pleasant good day or good morning on Twitter can make a substantial difference to the days of your followers. Socialize with your enthusiasts in the morning by asking a question. No one feels like performing work first thing in the am so it’s a superb time to have a little chat. Ask questions which are very easy to answer and do not be worried to divide opinions through your questions.

Definitely react to people who respond to your tweets and you should also show your thankfulness for their replies with a retweet. It is a fantastic way to indicate some thankfulness for the reply as well as being a nice way to shine the spotlight on your supporters. Have you ever mailed a message to a mate or a Facebook message to a comrade and never got a reply? It is not a pleasant feeling is it? Show your followers that you’re listening by thoughtfully responding to their tweets. You ought to aim to keep the chat going.Read your feed and retweet appealing tweets. This is a fantastic chance to demonstrate that you are listening to what your supporters need to say and establish a clear two-way relationship. Your enthusiasts will get pleasure from you sharing what they’ve got to say as it multiplies their audience and shows that you are not just a brand, you’re human. It is likely that they’ll also do the same for you personally in the future. Your followers need to see that you are talking with them rather than just at them.

Spend some time every single day communicating with your supporters. It is very important to build some rapport with your supporters and create a personal connection. Review your feed and make some dialogue. Never approach Twitter as purely business. It is an opportunity to add a voice and personality to your business. It is also a chance to educate your followers about your business and all the wonderful things which it offers. The more that you communicate with your enthusiasts, the greater the association your enthusiasts will have when they hear your business mentioned.
Thank you isn’t a complete reaction whenever people retweet you. Make use of your 140 character limitation and create a considerate reaction. Make an observation or ask a question. Take a peek through the timeline of the person who retweeted your tweet and discover what they are about. You can make dialogue after conducting a little research on what they typically tweet about and what their interests are. The more that you practice, the better you will get at it. Never underrate the power of online small talk.Show your followers some love. If a follower does something that you respect, tweet about it. If there is a follower that you find interesting or unusual, tweet about it. Point out the positive qualities in your followers. A little flattery goes far. Do not be afraid to show your followers how highly you think of them. It’s important to be true and sincere with your compliments. Your supporters will really appreciate you identifying their positive qualities.

People like to feel appreciated for what they are great at.Create a search in Twitter for keywords which are relevant to both your enterprise and your industry. The search results will display all the tweets in which your keywords are mentioned. Respond to the tweets which you may add some value to. If somebody has a problem in your sector, make an effort to help them out. Recommend your business and services when appropriate but don’t just go spamming people on Twitter. Whether folks are saying good or bad things about you or your business, be aware of it and see what you can do.Even though you’re going to sleep, your presence on Twitter doesn’t have to. Schedule tweets using services such as HootSuite for instances when you’re not going to be by your computer like during a holiday or on the weekends. Due to the fact that you won’t be by your computer, it’s best that your scheduled tweets are content rich tweets. You don’t want to ask questions that you are not capable of respond to. Consider sharing interesting quotes, pictures, movies or articles with your supporters.

Posted By : engchat 16 Aug

Using SharePoint Web Parts For Better Team Collaboration

Any task within an organization is distributed wisely within a team to meet work deadlines without compromising with the quality. It can be a small team or a big team working from different offices. If a business functions from different locations, it requires a tool that can provide a platform for better team collaboration.In such cases, Microsoft SharePoint is of great help that provides features to help team members make and share schedules, discussions, new tasks and announcements from time-to-time. With SharePoint, a team has better ways to communicate the minutest details of the project to ensure transparency and clarity about the project.As every project varies from one another, it is important to know that the home page of the product displays customized data.

The data is planned out in the initial stages to streamline the entire work pressure. The data sets that are viewed on the SharePoint’s Home page are called as Web Parts.The SharePoint Web Parts are sourced from list data, search results, web pages, forms etc. They are simply a way to highlight important information about the project to allow team members work as per the priority of tasks. The Web Parts are planned out as per the nature of the team. One thing to remember is that SharePoint Web Parts are those parts of information that are available on a SharePoint server.With all the benefits of easy view and access of important information of the project, you would of course like to implement on your SharePoint product. It is recommended to take help from SharePoint developers who will customize Web Parts as per the project goals to make the product efficient and effective to use.

To make the optimum use of SharePoint Web Parts, you must ensure that you are not including too many web parts on the home page. If you add a lot of web parts, you will end up scrolling down to view the information. After you have a SharePoint Web Part solution, you can increase or decrease the number of items that are not effective for the organization. It can be easily created by clicking the edit option on the home page and then choosing the suitable icon from the insert ribbon.So, choose the SharePoint development company and share your ideas to develop a custom solution that can help you have better collaboration between team-members working from different parts of the world.